So before you read this and think it's to hard to calculate its really not.
Before you consider diving into PPV do you know your landing page conversion #'s? If you are direct linking do you know your conversion numbers and perfect demographics? If not it's gunna be a hell of a ride for you in the PPV market.
You have to know ALL your stats before you go into PPV/CPV!
How to test: start off with a semi controlled platform like PPC. If you are getting started then I suggest screw google and go to a tier 3 PPC network like 7search because it's the GREATEST for beginners and can potentially pull in great profits once you scale up.
Here is how I did it and still do it for every new offer. It doesn't matter weather you are direct linking or landing page.
Tier 3 PPC (7search/adbrite/etc)
If the offer has decent conversions then I'll move to:
Low cost media buy (adenage)
If it pulls well them I'll move to MSN adcenter while I'm still running the tier 3 and low cost media buys. So now I have 3 different Traffic sources.
After MSN If it's still doing well I go into the big boy arena.
If it is pulling well here I won't have a problem with $$ because at this point the offer should be pulling me in from $500-$1,000 profit per week. That's my goal. Before anything gets to the next phase I make sure it's hitting $500-$1,000. Nothing less.
Then it's a HUGE step up.
Direct media buys normally ranging from $500-$3,500.
I remember one particular time I had negotiated my way to $500 for a one month ad spot that pulled in 3,000-7,000 Uniques PER DAY! I was ranking in cash like I robbed a bank.
This leads me into my other topic I wanted to discuss.
Putting your eggs in one basket.
I remember running that offer in the weight loss niche and making it big. The advertiser decided to pull the offer and that's it! Their goes my $$.
So that kittle short lesson and what I always do: pick an offer that has 3-5 back up offers just incase one pulls off the network.
So be careful when you dive into PPV and never ran an offer before!
Just because it's cheap traffic doesn't mean it's good traffic. Just because you can send 500000000 people to an offer doesn't mean you'll get a conversion. And also....
You get what you pay for.
Pay $0.01 for a view you'll see that reflected on your earnings.