You are more of a CPA Ninja than you know!!!

So I have been doing CPA since my first days online and have taught family, friends, and strangers how to put together successful campaigns.

One thing that always amazes me when I speak to CPAers is that they know SO MUCH more than they think they know yet they don't actually implement what they know.

For example...

I will go over somebody's campaign after they claim it's a loser. The landing page looks okay and their overall setup of the campaign looks okay. However, they didn't do a single split test of the lander and didn't weed out clear loser keywords (if applicable). People know that optimization and tracking is uber important but they don't do it. You know more than you think but it's super important to actually implement what you know.

So my question...why is there such a disconnect here?

Here is my advice...for your next campaign...do the whole process like you know you should be doing it. Don't take any shortcuts. Do the research, do the tracking, do the testing, do more testing, and more. ONLY then should you get frustrated if your campaigns never work out

~Kenster :p