Where to direct traffic

5 replies
Hello Warriors.

I'm in need of your expert advice. I currently have a website promoting a number of CPA offers. All of the offers are in the same niche so I'm not just plastering everything I can on the site. My question is this: would you drive your traffic to the main page of the site so the user can view all the offers? Or would you drive traffic to specific offers?
#direct #traffic
  • Profile picture of the author captainhass
    IMO don't distract visitors among many offers at the same time or the same page so at the end they won't complete any offer.

    You should presell each offer alone with his own landing page or you can rotate banners with direct linking for various related offers in your niche and see which one gets the higher CTR and which offers get the higher conversion rates and then you will be able to make your decisions easily after you have gathered some data from your tracking software.

    Anyway, testing is your key. Test with/without landing page and see what works for you. Test banners and text links. make simple variations to see what makes the process more profitable.
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  • Profile picture of the author ChrisBa
    Originally Posted by Tocholke View Post

    Hello Warriors.

    I'm in need of your expert advice. I currently have a website promoting a number of CPA offers. All of the offers are in the same niche so I'm not just plastering everything I can on the site. My question is this: would you drive your traffic to the main page of the site so the user can view all the offers? Or would you drive traffic to specific offers?
    Split test and see what will be more profitable for you. Typically I try to keep my landing pages as focused as possible, unless I'm doing a review type of site
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  • Profile picture of the author Trevor
    It depends on the traffic source and the traffic itself.

    If it's general traffic interested in the niche as such, you can direct them to the home page listing all of the offers you are promoting.

    If, on the other hand, you know that your traffic is interested in one particular offer only, you will get much higher CTRs and CRs if you direct them only to the page with the respective offer.
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    • Profile picture of the author Tocholke
      Thanks for the tips. This all makes sense now. As I'm sort of new to building websites/landing pages I have one more question. Can I have a landing page under my domain that isn't directly connected to my main site? For example mysite . Com/offer without having a link from my homepage? And direct targeted traffic to that specific link? Or do I have to buy more domains?
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  • Profile picture of the author PPC-Coach
    If it's all in the same niche, then you can just use directories on the main domain to put all your different landing pages.
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