I have a situation here that made me confused some kind and i need your advice.
I have an opportunity to purchase a banner space on some big forums (International Traffic) and i have chosen 2 forums from my list and right now i should select one of them to advertise on.
Both forums have many other Ads above the fold. One of them has more traffic than the other. One has an Alexa rank more than 3000 and the other more than 9000 (I also checked compete stats and other stats sites and i personally know these forums).
My question is . The 9000 rank website offers a 728*90 leaderboard at the same price that the 3000 rank forum offers a 468 *60 banner.
So i have 2 banner placements (one 728*90) and the other is (468*60) at the same price. The big one is on the lower traffic website and the small one is on the higher traffic website.
So what banner or website i should pick?
Any advice will be appreciated.