Which Ad space do you advice to purchase?

8 replies
Hi guys,

I have a situation here that made me confused some kind and i need your advice.

I have an opportunity to purchase a banner space on some big forums (International Traffic) and i have chosen 2 forums from my list and right now i should select one of them to advertise on.

Both forums have many other Ads above the fold. One of them has more traffic than the other. One has an Alexa rank more than 3000 and the other more than 9000 (I also checked compete stats and other stats sites and i personally know these forums).

My question is . The 9000 rank website offers a 728*90 leaderboard at the same price that the 3000 rank forum offers a 468 *60 banner.

So i have 2 banner placements (one 728*90) and the other is (468*60) at the same price. The big one is on the lower traffic website and the small one is on the higher traffic website.

So what banner or website i should pick?

Any advice will be appreciated.

Thanks
#advice #purchase #space
  • Profile picture of the author david15923
    Depends on the price of the ads and the traffic they get. Ask them how many daily visits they have and compare, rank could not tell you which 1 is better
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    • Profile picture of the author captainhass
      Originally Posted by david15923 View Post

      Depends on the price of the ads and the traffic they get. Ask them how many daily visits they have and compare, rank could not tell you which 1 is better
      The small site gets about 130k unique visitors/day. the big one from 250k - 400k unique visitor/day.
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  • Profile picture of the author Eutaw
    Unfortunately there are no guarantees. I agree with PPC Coach do them both.
    Hopefully that does not "break the bank"!
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  • Profile picture of the author ChrisBa
    Originally Posted by captainhass View Post

    Hi guys,

    I have a situation here that made me confused some kind and i need your advice.

    I have an opportunity to purchase a banner space on some big forums (International Traffic) and i have chosen 2 forums from my list and right now i should select one of them to advertise on.

    Both forums have many other Ads above the fold. One of them has more traffic than the other. One has an Alexa rank more than 3000 and the other more than 9000 (I also checked compete stats and other stats sites and i personally know these forums).

    My question is . The 9000 rank website offers a 728*90 leaderboard at the same price that the 3000 rank forum offers a 468 *60 banner.

    So i have 2 banner placements (one 728*90) and the other is (468*60) at the same price. The big one is on the lower traffic website and the small one is on the higher traffic website.

    So what banner or website i should pick?

    Any advice will be appreciated.

    Thanks
    It's hard to say without more info... What are you going to be advertising? Are both sites the same niche? What are the demographics of the two sites and what you will be promoting? Those are just a few questions to ask yourself
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    • Profile picture of the author captainhass
      Originally Posted by ChrisBa View Post

      It's hard to say without more info... What are you going to be advertising? Are both sites the same niche? What are the demographics of the two sites and what you will be promoting? Those are just a few questions to ask yourself

      Actually they are general multi-niche big forums (No niche websites) containing the same departments.

      Iam going to promote different offers from different niches to see what will work the best.

      I have got many good conversions from these websites from normal forum marketing.

      There is already another competitor affiliate advertising on one of these websites for months and i think he's promoting 1 offer as the banner never rotates.

      Iam going to test (Daily deals offers - MMO games - Software Downloads) at the beginning.

      So what do you recommend and how many offers per day do you recommend to rotate if one of them gets about 700k views/day and one of them gets about more than 1milion views/day?

      Thanks
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