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Scaling up Profitable Campaigns

by JRemington
6 replies
Hey guys, just seeing if you can point me in the right direction.

I've found a few campaigns that are profitable on a small scale. So far, I've only used Adcenter in one country so there is not a great deal of traffic. However, it is profitable traffic.

So as I cannot scale up outside that country as the offers are region specific, I was wondering what to do next.

I have 1 good dating offer converting at +50% ROI
I have a chat site offer converting at +25% ROI
And a few games offers converting at +20-30% ROI

It's all quite good but volume is far too low using Adcenter in one region only.

So as this is search traffic that is converting well, I am wondering how I can best expand my reach. I was thinking of:

1. Going to other PPC 2nd tier search networks to scale up the existing campaign
2. Using facebook ads and POF to scale up the dating (already testing POF but it has low traffic in the region)
3. Spamming everyone (joke)

What would you seasoned pros recommend?

Any tips much appreciated
#campaigns #profitable #scaling
  • Profile picture of the author HostWind
    You may upscale the dating offer. Like you said, use other networks and (targeted) traffic sources. May try multiple offers though. Once your one offer is done with, youre out!
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  • Profile picture of the author Bonadza Vojo
    FB Ads is great for dating offers, you have to approach them correctly tho. I've had success with dating in many countries, including a few smaller ones, so you can definitely make it work.
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    • Profile picture of the author JRemington
      Originally Posted by Bonadza Dan View Post

      FB Ads is great for dating offers, you have to approach them correctly tho. I've had success with dating in many countries, including a few smaller ones, so you can definitely make it work.
      Cool, thanks for that.

      I was just opening a new FB account to do so.

      As for relying on my one offer, I'm always looking for new ones and I have a couple of fingers in a couple of pies
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      What you're not selling your products in different languages yet?
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  • Profile picture of the author Greedy
    Hi,

    Here is what I would recommend.

    1. Go with Facebook. It is great for dating! So is Plenty of Fish, but unfortunately Plenty of Fish is very very tiny compared to Facebook. When scaling, go to the volume. The only thing that worries me is you will need to find a good picture, coming from PPC.

    2. Scale by trying to apply this same approach to another country. Usually a similar one. It may require a bit more tweaking, but can be well worth the reward.

    3. And just a though maybe try Adwords? There will be volume, but you need to crafty with your link.
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    • Profile picture of the author JRemington
      Originally Posted by Greedy View Post

      Hi,

      Here is what I would recommend.

      1. Go with Facebook. It is great for dating! So is Plenty of Fish, but unfortunately Plenty of Fish is very very tiny compared to Facebook. When scaling, go to the volume. The only thing that worries me is you will need to find a good picture, coming from PPC.

      2. Scale by trying to apply this same approach to another country. Usually a similar one. It may require a bit more tweaking, but can be well worth the reward.

      3. And just a though maybe try Adwords? There will be volume, but you need to crafty with your link.
      Hey Greedy,

      Thanks With my landing pages experience I should be able to find a good picture.

      I'm getting stuck into Facebook and as soon as I set my tracking up, it's on.

      As for Adwords, they banned me because I thought about potentially setting up a campaign one day and they don't like people who do that, so I am out :rolleyes:
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      What you're not selling your products in different languages yet?
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  • Profile picture of the author TheProfitKing
    Absolutely test Facebook. POF is great for dating and pretty easy to profit on as well so if you already have something profitable it shouldn't be too hard to copy it over.
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