I've been trying campaigns at leadimpact for some time, but I feel I don't have enough information about the demographics of leadimpact traffic. I've made a research on it and found out that its traffic mostly comes from people over 65 (some say female majority, some say male majority).
I'm a bit confused now. How could 65-year-old people be interested in games and videos? Hotbar is mostly about games and videos, right?
I can't be sure now how to pick an offer, what should I consider when choosing an offer to promote at leadimpact? I think offer choosing is a very important step before starting a campaign.
Would really appreciate if any PPV expert replies this.