(Tut) Beginner Intro to Media Buying With A Profit
But what they don't tell you is:
A) it can take them 3-5 months to test an offer and get it profitable to the point where in a single month they can buy themselfs a new car
B) usually when they have extreme success with a campaign that took them several months to test and get right,... The network pulls the offer and they are stuck with a few bucks breaking even on a campaign that took them months to test. How do I know this? Because it happened to me. Not once, nor twice but I had 3 campaigns that were pulling $200 per day in profit and then my cpa network pulled the offer on my and the offer became "dead" in my affiliate back end.
So with that being said here are some tips before I help you dive into the method.
Tip 1: test a broad niche that has enough offers to go around. Say one offer gets pulled off the network make sure you have 2-3 other offers ready at your disposal because with media buys time is literally money.
Tip 2: test about 3-5 offers (in a rotator). That's right. Have 3-5 different offers in the same niche and test them each. Everyone has different numbers for testing and different traffic sources but make sure you know roughly on what your offers can pull conversions wise. Which leads to my next point
Tip 3: I call it the 100 known fact. Why do I call it that? Well because doing all this testing can get boring at times and I need something to keep me going. Lol I'm kidding. For me to know my conversions I like to send 100 clicks to each offer and see how many of them convert. If offer 1 I got 2 conversions then that's a 2 percent (don't want to look for the percent sign so ill spell it out conversion rate. Which means if I send 1000 clicks to that offer it will get 20 conversions. Say my offer was an email submit at $1.80 per conversion that's $36 which means I shouldn't be paying more then 4 cents per click. Since everything is based on CPM then you should know your number of views compared to the number of clicks on your banner ad. That is easy just test 1 banner ad slot on any website. Take the total number of clicks and work out the math. Do total number of impressions / clicks and you should have the number of average views you get to 1 click. Say I paid $400 for a good ad slot. With an impression rate of 1,000,000 and got 10,000 clicks then I would divide 1M / 10K and that's the percentage of views to clicks. Mine is 10 percent or for every 10 impressions I get 1 click. That means if I get an ad slot in the same position and it offers me 800K impressions for $250 then I expect 8K clicks at a 10 percent ctr. 8K clicks at a 2 percent conversion rate is 160 conversions or about $300 at $1.80 per lead. See how that worked out? Sorta? Well it takes time. Let me tell you, its harder to write it down. It was hard thinking of how to write this lol hope I explained it well.
Tip 4: know your numbers. Like I mentioned above! Know your CTR on your banners. By the way, let me mention that if you are getting a 10 percent CTR you better not take that ad down and you BETTER be making a profit! Those were just theoretical numbers I made up for the sake of the example.
Tip 5: start off small. You don't have to jump right into the $500 ad buy. You can test an ad at $30 and get a basic idea if that offer will pull in some cash when you go to bigger media buys.
Tip 6: if all else fails with direct linking, simply build a list so that you can keep marketing to. I have a list of less then 300 people who wanted weight loss trial offers and a 100 (less actually but let's round up) people list of anti aging trial offers (who opted in to get free info). Out of all my lists those 2 are the ones that are the most profitable for me. Why? Well because every week I send out videos / helpful articles / pamphlets with information regarding what they opted in for. In the pamphlets I usually sprinkle cpa trial offers and they convert decently. But once every month I send out an email blast to the lists and I can product more then $1000 combined in a single day for trial offers. So with that being said it is very profitable to build lists in certain niches. Another quick tip I suggest is don't waste your time building a list with A) offers that come and go during certain seasons or else you are paying and holding onto a list that only works and converts well a few days out of the year B) make sure their are enough offers to go around that niche. Nake sure your. Network has moree then 5 I would even say 10 to consider it safe. C) make sure its an evergreen niche and can be sold all throughout the yeat. D) check offer vault and make sure their are other offers on a bunch of different networks pertaining to the niche you want to target
Those are the basic tips. I'm going to be giving you part 2 tomorrow because my fingers are getting tired of typing all of this.
Tomorrow you are going to learn how to start off with small media buys using a source that is pretty small but semi well known (not buysellads).
please leave comments or questions if you have any and someone on this forum will definitely help you and if not ill reply! If you see that I have made a mistake in my post somewhere tell me!
Otherwise thanks for reading.
And ohhh I almost forgot to mention I wrote this whole thing on my blackberry so my bad for the spelling mistakes
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