Need POF Campaign Process Feedback Please
Hi all, I will try to be as brief as possible ....
I'm particularly interested in CPA dating offers on Plenty of Fish, so I've read a lot of stuff on CPA here, on POF and on other forums, done a lot of research, signed up for CPA courses, read a lot of books, etc., etc.
Much of the information I've gathered has been very useful - some not so much.
A number of the opinions from people who are successful in CPA on POF (well, they say they're successful in!) have been conflicting. I appreciate that people have differing opinions, but to give you examples;
- they range from the need to spend a few hundred $$ to a few thousand $$ to achieve any notable, prolonged success from CPA on POF
- their criteria for creating appealing ads differs
- their criteria for creating a successful POF campaign differs
- their process for testing differs
- some say there is no point in setting a daily testing budget of less than $15 - $20. If you do, your ad won't be seen by enough people
- there are differing opinions on how long you need to test, and when you should stop a non-performing creative/campaign
etc. etc.
I've run a few campaigns, but whilst I've had some clicks, none have converted yet. I have made some tweaks which have resulted in more clicks, but still no conversions.
So, this is the process I'm now using for my campaigns;
1. Find a niche with some well-converting offers (the more the better, as if one doesn't convert, I can change the offer without having to change my creatives)
2. Select a couple of the well-converting offers
3. Research the guidelines for the CPA network and then choose images relevant to my campaign which adhere to those guidelines
4. Decide on the wording for the Title and Description of the creative : NOTE - for the initial testing, I'm leaving out variables such as education, drinking habits, ethnicity, etc., and only focusing on gender, age groups and country
5. I am testing with 10 images, each with 2 different texts, making a total of 20 creatives in all
6. My starting bid is 0.61 cents with a testing budget of $15 per day
7. For testing purposes , I set my creatives exposure to 'evenly' as opposed to 'asap'
8. Once each creative has received 2K - 3K impressions, I am stopping any that are not achieving a CTR of 0.1%, and only continuing with those that are
10. If there are still no conversions after 50 clicks per creative, I am stopping the campaign completely and starting again
Like I said, so far, nothing has converted using the above method, so I guess:
a) I'm doing something wrong
b) I'm not giving the testing enough time
c) My creatives are not appealing
d) My offers are not appealing
e) I'm not spending enough, therefore ....
f) Not enough people are seeing my ads
I do not have an unlimited budget, but I have enough to continue testing for the time being.
I totally understand that nobody really wants to tell you the exact offers that they are having success with - or their exact methods - but I expected to have found out more than I have done bearing in mind the coaching I've spent money on. I'm not blaming anyone - I just think my expectations were too high, and I assumed that after the course, I would know all I needed to know.
Certainly, I hoped that I would be having more success with CPA on POF than I currently am!
As nothing I've read so far explains the exact steps to setting up and running a campaign (and I appreciate that people will create and test their campaigns in different ways), I would be really grateful if someone with some CPA/POF experience could take a look at my process and give me their feedback please.
Any advice will be much appreciated.
Thanks,
Sherrie
(Not so brief after all ....!)
I'm particularly interested in CPA dating offers on Plenty of Fish, so I've read a lot of stuff on CPA here, on POF and on other forums, done a lot of research, signed up for CPA courses, read a lot of books, etc., etc.
Much of the information I've gathered has been very useful - some not so much.
A number of the opinions from people who are successful in CPA on POF (well, they say they're successful in!) have been conflicting. I appreciate that people have differing opinions, but to give you examples;
- they range from the need to spend a few hundred $$ to a few thousand $$ to achieve any notable, prolonged success from CPA on POF
- their criteria for creating appealing ads differs
- their criteria for creating a successful POF campaign differs
- their process for testing differs
- some say there is no point in setting a daily testing budget of less than $15 - $20. If you do, your ad won't be seen by enough people
- there are differing opinions on how long you need to test, and when you should stop a non-performing creative/campaign
etc. etc.
I've run a few campaigns, but whilst I've had some clicks, none have converted yet. I have made some tweaks which have resulted in more clicks, but still no conversions.
So, this is the process I'm now using for my campaigns;
1. Find a niche with some well-converting offers (the more the better, as if one doesn't convert, I can change the offer without having to change my creatives)
2. Select a couple of the well-converting offers
3. Research the guidelines for the CPA network and then choose images relevant to my campaign which adhere to those guidelines
4. Decide on the wording for the Title and Description of the creative : NOTE - for the initial testing, I'm leaving out variables such as education, drinking habits, ethnicity, etc., and only focusing on gender, age groups and country
5. I am testing with 10 images, each with 2 different texts, making a total of 20 creatives in all
6. My starting bid is 0.61 cents with a testing budget of $15 per day
7. For testing purposes , I set my creatives exposure to 'evenly' as opposed to 'asap'
8. Once each creative has received 2K - 3K impressions, I am stopping any that are not achieving a CTR of 0.1%, and only continuing with those that are
10. If there are still no conversions after 50 clicks per creative, I am stopping the campaign completely and starting again
Like I said, so far, nothing has converted using the above method, so I guess:
a) I'm doing something wrong
b) I'm not giving the testing enough time
c) My creatives are not appealing
d) My offers are not appealing
e) I'm not spending enough, therefore ....
f) Not enough people are seeing my ads
I do not have an unlimited budget, but I have enough to continue testing for the time being.
I totally understand that nobody really wants to tell you the exact offers that they are having success with - or their exact methods - but I expected to have found out more than I have done bearing in mind the coaching I've spent money on. I'm not blaming anyone - I just think my expectations were too high, and I assumed that after the course, I would know all I needed to know.
Certainly, I hoped that I would be having more success with CPA on POF than I currently am!
As nothing I've read so far explains the exact steps to setting up and running a campaign (and I appreciate that people will create and test their campaigns in different ways), I would be really grateful if someone with some CPA/POF experience could take a look at my process and give me their feedback please.
Any advice will be much appreciated.
Thanks,
Sherrie
(Not so brief after all ....!)
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