How the hack do you get positive ROI on Facebook ads?!

HostWind

11 years ago

It looks like you need to do some more research on PPC methods.

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Greedy

11 years ago

My CPC is about 1.5$...

Keep testing ad images, and titles... you have to get your CPC down a bit.

Also play with the demographic targeting.

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ChrisBa

11 years ago

You need to get your CPC down. What targeting are you using?

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speedylikesKJ 11 years ago

Testing is the key no matter where you test
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jasontim86

11 years ago

Your CPC is way high. To do dating in Facebook you need 2 things:

1) Low CPC. Test many : image / ad copy that gets you at least 0.15% CTR, your bids will be around 0.25 or something. If you can hit 0.18 above it's gonna be 0.20 cents, and lower if you can maintain it. (All based on US)

2) High conversion. Use a lander to increase your conversion, but make sure you track important metrics, like, your lander CTR.. for facebook it's best if you can get at least a 30% CTR...

That's the answer to your question

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talbrice

11 years ago

Originally Posted by ChrisBa

You need to get your CPC down. What targeting are you using?

I'm targeting Country (Canada since US is too expensive and too competitive for me), Gender, AGE (5 years groups), education status, relationship status and "interest in" (opposite gender). I'm targeting groups of about 30,000-70,000 people...
Is it OK? How can I be more focused?

Originally Posted by jasontim86

Your CPC is way high. To do dating in Facebook you need 2 things:

1) Low CPC. Test many : image / ad copy that gets you at least 0.15% CTR, your bids will be around 0.25 or something. If you can hit 0.18 above it's gonna be 0.20 cents, and lower if you can maintain it. (All based on US)

2) High conversion. Use a lander to increase your conversion, but make sure you track important metrics, like, your lander CTR.. for facebook it's best if you can get at least a 30% CTR...

That's the answer to your question

How can you get 20 cent per click???
The suggested bid I get is around 0.75-1.75$ and I'm bidding near to the upper edge since I want good CTR and my ads to be ranked higher.

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iaeo

11 years ago

I think your best bet might be to go CPM. Think about it like this: you pay maybe $.90/click, you get 111 clicks out of $100. You pay $.90/1000 impressions with a .5% CR, you get 5x the clicks for the same price.

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jasontim86

11 years ago

going CPM in facebook? personally i dont encourage that.. I notice the CTR tend to be lower, split testing the SAME ads with CPC and CPM. I'm guessing they position your ads at some off pages when you go CPM..

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iaeo

11 years ago

Do you notice a lower conversion rate per $ spent on CPM ads as opposed to CPC? In my experience I've seen the opposite. Also, consumers need to see an ad multiple times before they respond to it (see the Wikipedia entry on Effective Frequency). This is easy to achieve when serving CPM against a small, targeted audience.

I will agree that CPM to a wide audience is difficult. When you need to serve an ad multiple times to an individual before they respond, you're going to have a tough time with CTR if your audience is several million (since Facebook will spread those impressions as thinly as possible).

Ultimately, I believe that the approach you mentioned is best: split test. Look at the CTR, and look at the conversions per campaign to see what works best for your specific case. Also, always advertise to a smaller, more targeted audience if possible: the idea of having more people see your ad sounds enticing, but if 1 million people only see your ad once, you've wasted your money.

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jasontim86

11 years ago

How can you get 20 cent per click???
The suggested bid I get is around 0.75-1.75$ and I'm bidding near to the upper edge since I want good CTR and my ads to be ranked higher.

Suggested bid on Facebook is crack. Don't believe them. You can bid $10 but if you have a decent CTR, say 0.15% above, you'll see reasonable CPCs (within the 20s range)

Having said that though, the way i bid is usually just matching the highest suggested bids facebook tells me to. I might pay higher for the first couple clicks, but if CTR is decent it will revert back to the normal CPCs.. Another thing why i bid high is because when i test campaigns i dont wanna wait 2 days to spend 10 bucks. I want it within hours, so i can make more effective decisions on the campaign on an hourly basis.

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iaeo

11 years ago

Have you looked at the analytics for your landing page? Do you know what your bounce rate is? The issue might be with your landing page, or it could be that your targeting the wrong groups. Either way, if your bounce rate is high (meaning a low CR) then you know it's one of those two issues, which you should solve prior to working on your CPC. Getting .20/click is great, but it's still a waste of money if you're targeting the wrong demographics or your site just sucks.

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dainlewis

Banned 11 years ago

[DELETED]

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iaeo

11 years ago

Originally Posted by dainlewis

What landing pages are people having success with through facebook?

I have a horrible opt-in right from facebook traffic. In solo ads and other forms of traffic I can get a 50% opt-in rate. Facebook is practically 1%.

Are people on Facebook really in a buying mood? Unless you're driving traffic to a timewaster, like a game, it seems like you might have bad results. Not sure about this, since I haven't tested it, but I seem to recall reading somewhere that people on Facebook are terrible when it comes to buying things. It makes sense, too- you're not on Facebook to work, you're there to relax and keep up with your friends. It's an after-work thing.

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I Can

11 years ago

I bit hard due to the competence

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Bruce Wayne

11 years ago

Originally Posted by talbrice

My CPC is about 1.5$...

Your CPC is definitely too high. Test with your ad copy. For sure, test with your images, as it is something that grabs the attention. Your demographic targeting is also very important. It is possible to get few cents clicks on facebook. However, to achieve this, you should be paying for impressions (CPM), not for clicks (CPC).

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MilkerFocus

11 years ago

Are you new in Facebook CPC?
I suggest you target on International.
For example, like Canada, Germany.
Their bids are much cheaper.
And You need to focus on the Increase you CTR,
then you will be able to decrease your bids.

Hope this help! Feel free to ask.

Thanks
1 reply

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talbrice

11 years ago

Originally Posted by Bruce Wayne

Your CPC is definitely too high. Test with your ad copy. For sure, test with your images, as it is something that grabs the attention. Your demographic targeting is also very important. It is possible to get few cents clicks on facebook. However, to achieve this, you should be paying for impressions (CPM), not for clicks (CPC).

My strongest testing has the following results:
Impressions 4421
Clicks 7
CTR 0.158
I bid for 2.125$ (Higher suggested bid)
CPC 1.125$
I want to test at least 10K impressions but since my campaign budget is 10$/day it's taking more than 1 Day.
According to you (and others) if my CTR is high my CPC will get dramatically lower but it doesn't happen..I still pay more than 1$ for click :confused:
Should I lower my bid?

Originally Posted by MilkerFocus

Are you new in Facebook CPC?
I suggest you target on International.
For example, like Canada, Germany.
Their bids are much cheaper.
And You need to focus on the Increase you CTR,
then you will be able to decrease your bids.

Hope this help! Feel free to ask.

I AM bidding international (currently Canada)...
My CTR is now over 0.1 but still expensive CPC...

I'm still using my 50$ coupon for new ads account.
Can it be related to the fact I'm using a coupon?
Does Facebook taking higher CPC for coupons?

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Bruce Wayne

11 years ago

Originally Posted by talbrice

My strongest testing has the following results:
Impressions 4421
Clicks 7
CTR 0.158
I bid for 2.125$ (Higher suggested bid)
CPC 1.125$
I want to test at least 10K impressions but since my campaign budget is 10$/day it's taking more than 1 Day.
According to you (and others) if my CTR is high my CPC will get dramatically lower but it doesn't happen..I still pay more than 1$ for click :confused:
Should I lower my bid?

From what I see your CTR is not so bad as for Facebook. Doing even more tests, you could probably get better CTR, but as I wrote it is not so bad. Did you try using CPM rather than CPC, as I suggested?

Check what CPM ranges are suggested for you. Test with the middle price (not the highest, nor the lowest). You may try the lowest possible suggested price for CPM/CPC, but you may end up having no impressions. If suggested CPM prices are below $1,78 (this is what you are paying for thousand impressions at the moment

), and I suppose they should be, change your payment model from CPC to CPM.

If you decide to switch to CPM, keep an eye on your CTR. Even if your ad is not displayed at the top of all other ads, does it really matter, if you still get clicks? Your ad needs to grab the attention, not to be on top of all other ads.

A secret of having few cents clicks on Facebook is using CPM, not CPC.

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afroedo

11 years ago

is there any reliable course on Facebook ads.

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HostWind

11 years ago

Something in your targeting must be pushing your CPC up too perhaps.
I would suggest a different country. You can find a translator if needed and familiarize yourself there.

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ResultsDriven

11 years ago

Originally Posted by talbrice

Hi,
I'm promoting dating offer with Facebook ads.
My payment for each conversion is ~5$.
My CPC is about 1.5$...
I'm still in testing stage looking for the best ads and improving my CTR in order my CPC will get lower but even if I'll succeed to get 1$ CPC I'll need 20% conversion rate in order the campaign will be profit

How do you succeed to get positive ROI with Facebook ads in dating niche?
What's your CPC/Offer's payout and conversion rate?
It looks to me un-doable..

You're actually paying more per click than I do for top tier search!

Thanks

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Pierce

11 years ago

MilkerFocus has the right idea. I personally know a couple affiliates who are raking it in with overseas CPA offers.

Here's an example,

I just plugged this in and if you target single men ages 25 and up in India, the "recommended bid" is 42 cents. If you do proper split testing you can easily get clicks under 15 cents (I know this because I have seen it done). That is just with lazy targeting too. If you divide ads by age group and test each group, Facebook will basically be paying YOU for clicks.

If you are able to find a solid offer with a decent payout, which do exist if you do enough searching, you can do very well.

There are thousands of people doing exactly what you're doing, but not nearly as many doing what I just mentioned. Just something to think about!

Thanks
1 reply

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talbrice

11 years ago

Originally Posted by ResultsDriven

You're actually paying more per click than I do for top tier search!

Yes I know...
This is the reason I opened this tread, to check with you, the experts, what's I'm doing wrong

Originally Posted by Bruce Wayne

From what I see your CTR is not so bad as for Facebook. Doing even more tests, you could probably get better CTR, but as I wrote it is not so bad. Did you try using CPM rather than CPC, as I suggested?

Check what CPM ranges are suggested for you. Test with the middle price (not the highest, nor the lowest). You may try the lowest possible suggested price for CPM/CPC, but you may end up having no impressions. If suggested CPM prices are below $1,78 (this is what you are paying for thousand impressions at the moment

), and I suppose they should be, change your payment model from CPC to CPM.

If you decide to switch to CPM, keep an eye on your CTR. Even if your ad is not displayed at the top of all other ads, does it really matter, if you still get clicks? Your ad needs to grab the attention, not to be on top of all other ads.

A secret of having few cents clicks on Facebook is using CPM, not CPC.

Thanks Bruce.
I just changed it to CPM and I'll post my results in 48 Hrs.

Originally Posted by Pierce

MilkerFocus has the right idea. I personally know a couple affiliates who are raking it in with overseas CPA offers.

Here's an example,

I just plugged this in and if you target single men ages 25 and up in India, the "recommended bid" is 42 cents. If you do proper split testing you can easily get clicks under 15 cents (I know this because I have seen it done). That is just with lazy targeting too. If you divide ads by age group and test each group, Facebook will basically be paying YOU for clicks.

If you are able to find a solid offer with a decent payout, which do exist if you do enough searching, you can do very well.

There are thousands of people doing exactly what you're doing, but not nearly as many doing what I just mentioned. Just something to think about!

I tried to run several campaigns in Israel but ran into the same issues..
Of course the CPC was lower then US/Canada but I still paid about 1$ CPC (In Canada campaigns I paid 1.25$ per click), so the difference isn't that big.
I think there is something wrong with my mode of operation that causing this high CPC, I just don't know what it is..

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talbrice

11 years ago

An Update,
After switching to CPM my CTR dropped dramatically (I bidded for little bit below the average of the suggested bid).
I got only 2 clicks of about 12K impressions.
However, I paid total 1.2$ it's 0.6$ per click and it's still much cheaper then 1.5$ per click..

Thanks
2 replies

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Bruce Wayne

11 years ago

Originally Posted by talbrice

An Update,
After switching to CPM my CTR dropped dramatically (I bidded for little bit below the average of the suggested bid).
I got only 2 clicks of about 12K impressions.
However, I paid total 1.2$ it's 0.6$ per click and it's still much cheaper then 1.5$ per click..

Glad to hear you paid less, bad to hear your CTR dropped drastically.
You should focus on creating eye-catching ads. If you have no idea, how you can improve your CTR, you should read below articles (if you have not read them already):

Increase your CTR with CrazyCTR
POF Case Study: SeniorPeopleMeet.com

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iaeo

11 years ago

Originally Posted by talbrice

An Update,
After switching to CPM my CTR dropped dramatically (I bidded for little bit below the average of the suggested bid).
I got only 2 clicks of about 12K impressions.
However, I paid total 1.2$ it's 0.6$ per click and it's still much cheaper then 1.5$ per click..

Glad to hear that my advice panned out for you

Now it's just a matter of turning those clicks into conversions. Be sure to update us when you have some data on that!

Thanks

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How the hack do you get positive ROI on Facebook ads?!

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