Facebook Offers ( NEW FEATURE )

by skyboo
17 replies
today i receive a notification about Facebook Offers , a new funcionality in Fan Pages



i just made some searchs on facebook documentation and i found this :

FOR PAGE ADMINS :

Bring people to your business with an offer they can claim and share with their friends.

Offers require a budget to run. The amount you pay is based on how many people you want to reach.

Designing a Successful Facebook Offer :


To help ensure your offer is claimed and shared, carefully consider its value, headline and the image you use. If people don't understand your offer or think it looks like spam, they might hide it from their news feeds, mark it as spam or unlike your Page.

i will try it with some incentive offers and let you know the resluts
#cpa #facebook #feature #offers
  • Profile picture of the author OT2131
    Has anyone tried this yet?
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    • Profile picture of the author Latimeria
      Ugh. Tread carefully with these. I was an admin for a page that posted one. It went viral. Crashed her site. I'm not sure of the whole chain of events (I actually am not sure I even posted anything on her page ever), but her page was taken down. I ended up with my personal profile disabled and everything...all my own pages disabled, all my hard work gone.

      I am pretty sure it wasn't a spammy offer (just sign up for a company's email club to get a free drink). I think it's just such a new feature and a ton of bloggers were trying it out. I bet it was marked as spam by people who didn't know what it was.

      I don't know if I'll get my profile back. Sigh.
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      • Profile picture of the author acshun
        Does anyone have any experience with the Facebook offers? I've run a couple and it is exciting to see how many people "claim" the offer, but only 5% of them follow through.

        I expected the percent to be much higher since they have to click on the offer which starts them down the commitment process.

        My offer was a free + shipping product.

        I'm curious because reading the comments on other fan pages in my niche that run offers, I've seen comments of people saying they never clicked anything, but Facebook showed in their newsfeed that they claimed the offer. That makes me think Facebook automatically "claims" the offer on behalf of people in order to meet the "reach" that was paid for.
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  • Profile picture of the author skyboo
    You can't promote CPA offers using this feature on facebook , your page will be deleted and your profile banned . I'm not using it for CPA

    You must use this tool to promote your company , your website your product or service and you must read the guidlines , there are rules ... doing this you can get more traffic you can incentive poeple to visit your site , to buy your product or to hire your services .

    I just use it this week , to promote a magazine i own ( it was a 40% subscription discount ) it's a good investment .
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    • Profile picture of the author acshun
      skyboo what was your conversion rate? I was offering my own product, but my conversion rate is 5% of the offers claimed.
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      • Profile picture of the author skyboo
        Originally Posted by acshun View Post

        skyboo what was your conversion rate? I was offering my own product, but my conversion rate is 5% of the offers claimed.
        it's depend on you offer , Good Offer --> Good Results , in my first offer i reached 30000 user , 6000 claim the offer it was a magazine discount susbscription ,but only 2600 user convert to subscribers of the magazine :/ i could get more , but the first time is the first time you must learn from your experiences , no one can show you the way , ONLY YOU can find it ... just test and optimize --- test and optimize --- test and optimize ...
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  • Profile picture of the author Baadier Sydow
    To my understanding this has been available to page owners in the US and the UK for a while. Access was only recently granted to South Africa, so I suspect you are in a different country too?

    You get one free posting, its $10 thereafter and shown to your pages extended circles. Your page has to have a minimum of 400 likes to do it.

    Heres the Facebook page dealing with it https://www.facebook.com/help/offers
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    • Profile picture of the author skyboo
      Originally Posted by Baadier Sydow View Post

      To my understanding this has been available to page owners in the US and the UK for a while. Access was only recently granted to South Africa, so I suspect you are in a different country too?

      You get one free posting, its $10 thereafter and shown to your pages extended circles. Your page has to have a minimum of 400 likes to do it.

      Heres the Facebook page dealing with it https://www.facebook.com/help/offers
      Yes Baadier i'm using it for other countries ( not US , UK ) and your fan page must have a solide fan base .. thank you for the link
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  • Profile picture of the author LukePeerFly
    Facebook gave me free credits to test out Facebook Offers so I decided to run one on my LukePeerFly.com fan page. It went pretty well:


    As you can see, 31 people claimed my offer, which cost me nothing and got quite a few new people running 7Search traffic Also, with the 113 Likes the offer went somewhat viral and I got quite a few new fans from it with more viral (free) views than paid.

    It's worth a shot, but you need to make sure your offer is related to your fan page niche if you want to get the most engagement and not waste your money/time.
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    ^ My Blog

    Are you an affiliate that runs PPV advertising? You need my PPV target scraper!
    Have a Facebook Page? FPTraffic, manages over 1,000,000,000 (BILLION) Likes! Check it out :)
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    • Profile picture of the author skyboo
      Originally Posted by LukePeerFly View Post

      It's worth a shot, but you need to make sure your offer is related to your fan page niche if you want to get the most engagement and not waste your money/time.
      Yes Luke this is a important tip , as facebook guidelines say : To help ensure your offer is claimed and shared, carefully consider its value, headline and the image you use. If people don't understand your offer or think it looks like spam, they might hide it from their news feeds, mark it as spam or unlike your Page.
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  • How can you access Facebook Offers? Is it a feature in the Facebook PPC interace?
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    • Profile picture of the author skyboo
      Originally Posted by marktheonlinesurfer View Post

      How can you access Facebook Offers? Is it a feature in the Facebook PPC interace?


      in your Fan Page . there is some countries where this features still in test , anyway it will be available in some weeks for all the WORLD
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  • Profile picture of the author daddykool
    FB go's Groupon "Gangham" Style, to save shares diving to less than $9 [as we said!]

    FB Offers *will* only work if you have a tight, niched, trending type of FP, as you can see by the youth of CPA, Lukeyboys page from Peerfly... copy|clone his "Gangham Style" and you will be in the BIGBANKING land from FBoffers

    Other than that... more $ spent to support FB's flagging system of use!
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  • Profile picture of the author gpwilson
    It's really sound great. You need to accept this. Get some good experience and then share with all of us.
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  • Profile picture of the author RyanEagle
    This new feature sounds like a great opportunity. I agree with skyboo, this needs to be tested first as this is just a new feature. Some may have good results depending on how you utilize it.
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