The 2012 Facebook Ad Report

ChrisBa

12 years ago

Great share, thanks!

Do we know how accurate this is? And if the info came direct from Facebook?

Thanks

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Greedy

12 years ago

It was a from a poll of advertisers for companies, so not affiliates.

I would take it with a grain of salt, but still interesting.

Thanks

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marketwarrior06

Banned 12 years ago

Sharing is really great. But I really doubt about the authentication of the report. Cause they are saying that the conversion depends on the ad's age. Which is weird to me. Let me say if my ad is 100 days old and not attractive. then what?

Thanks
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Greedy

12 years ago

Originally Posted by marketwarrior06

Sharing is really great. But I really doubt about the authentication of the report. Cause they are saying that the conversion depends on the ad's age. Which is weird to me. Let me say if my ad is 100 days old and not attractive. then what?

Creatives burn through your demographics after a while, people start seeing the same ad over and over again, and get banner blindness.

Not sure if that's what you are asking about?

Thanks
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BlueChipBrain 12 years ago

Originally Posted by Greedy

people start seeing the same ad over and over again, and get banner blindness.

Fresh and constant changing styles will for sure have a positive effect. Quite usual to ignore ads that we see often..
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LukePeerFly

12 years ago

I'm surprised more advertisers aren't using Sponsored Stories. I've seen GREAT numbers from Sponsored Stories and I know most of the big brands have fan pages. More traffic for me

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Greedy

12 years ago

Originally Posted by LukePeerFly

I'm surprised more advertisers aren't using Sponsored Stories. I've seen GREAT numbers from Sponsored Stories and I know most of the big brands have fan pages. More traffic for me

Ha I'll have to give them a try.