Is the word "Free" really important while promoting an offer?
So I actually take off the word from my ad copies for example,
Before
Claim Your Free iPad 2 Here Now!
After
Get iPad 2 Now!
I was pretty worry, because the method I've always sticked with, works! But hey, result proves that your audience doesn't really cares instead, it makes them wonders, wondering what's on your next page.
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