34 {{ upvoteCount | shortNum }}
34 {{ upvoteCount | shortNum }}

Why My PPC Campaign Suddenly Stopped Converting?

by albertfox985
29 replies
Hello Guys! I just started on Clickbank yesterday and tried to promote an affiliate product. I initially spent $20 on a PPC campaign to drive traffic to my hoplink and I immediately got 2 sales total of $91. So I thought Clickbank is really interesting!

However, I no longer got any sales after adding $40 more on my PPC campaign to repeat the process. I got 11 order impression count on my first $20, but ZERO order impression count on the next $40. Any idea why this happened and how can I improve my campaign?

I'm promoting a dating offer on an adult ad network.

Any advice would be appreciated. Thanks!
#campaign #converting #ppc #stopped #suddenly
  • Profile picture of the author MTVida
    Sure. You got lucky. Getting 2 CB sales by spending $20 and getting 800% ROI is very rare for anywhere.

    Spending $40 more with no sales is just bringing you closer to a realistic expectation.

    I would advise you to keep testing it though. 2 sales even with spending $60 is very promising!

    One thing that happens to people quite often is that they'll get a sale right away, so they get all excited and keep testing (which they should.) Later however, they've spent 3x the product payout and still haven't seen another commission. The fact that you've seen 2 already means that it's probably more than just luck. Keep after it!


    Edit: Sorry, I just realize that you earned a TOTAL of $91, so my math on the ROI off. But it's still very promising, and definitely worth testing further.
    Signature
    Become a Top-Dog Tracker! --- Get My Free Prosper202 Setup Guide And Video!


    *HEY!* Have Questions On Tracking Campaigns? Visit My Site and Let's Get Tracking!
    {{ DiscussionBoard.errors[7150794].message }}
    • Profile picture of the author albertfox985
      Originally Posted by MTVida View Post

      Sure. You got lucky. Getting 2 CB sales by spending $20 and getting 800% ROI is very rare for anywhere.

      Spending $40 more with no sales is just bringing you closer to a realistic expectation.

      I would advise you to keep testing it though. 2 sales even with spending $60 is very promising!

      One thing that happens to people quite often is that they'll get a sale right away, so they get all excited and keep testing (which they should.) Later however, they've spent 3x the product payout and still haven't seen another commission. The fact that you've seen 2 already means that it's probably more than just luck. Keep after it!


      Edit: Sorry, I just realize that you earned a TOTAL of $91, so my math on the ROI off. But it's still very promising, and definitely worth testing further.
      Thanks for the advice. My PPC campaign was RON for the first $60. I'll try targeting keywords this time if I'll get better results.
      Signature
      Get as much as 30% CTR and as low as $0.01 CPC on Facebook Ads!
      {{ DiscussionBoard.errors[7152630].message }}
  • Profile picture of the author PPC-Coach
    Yeah that's a good start but at that point it was just luck.

    Examine what worked and look for more angles to expand it further.

    Signature
    {{ DiscussionBoard.errors[7151794].message }}
  • Profile picture of the author MilkerFocus
    I agree what above said. Just keep test. Sometime, little bit change, big different.

    Marcus
    {{ DiscussionBoard.errors[7152496].message }}
  • Profile picture of the author surreal
    You also need to be tracking keywords/referrers. If this was RON traffic, keep an eye on who is sending you converting traffic - just like PPV. Cut out what doesnt convert!
    Signature
    {{ DiscussionBoard.errors[7152794].message }}
    • Profile picture of the author albertfox985
      Originally Posted by surreal View Post

      You also need to be tracking keywords/referrers. If this was RON traffic, keep an eye on who is sending you converting traffic - just like PPV. Cut out what doesnt convert!
      I don't have the data who's sending me the traffic. My ads were running on an adult ad network. So it's being displayed on their different publishers' website randomly.

      I actually started with just one banner for $20 and 400 clicks, and got 2 sales. Then I added 3 more banners (same sizes) for another $20 but it didn't convert. So I reverted back to just 1 banner for $10 and still no conversions. Then I created 5 new banners with different sizes for $10 and no conversions again. Total of $60 spent. All in RON traffic.
      Signature
      Get as much as 30% CTR and as low as $0.01 CPC on Facebook Ads!
      {{ DiscussionBoard.errors[7152874].message }}
      • Profile picture of the author xezile
        Banned
        [DELETED]
        {{ DiscussionBoard.errors[7154121].message }}
        • Profile picture of the author albertfox985
          Originally Posted by xezile View Post

          Seems to me that the first banner would be the winner.
          Scale up that campaign by weeding out non-converters.
          Yeah! I tried to run just the single banner again. But now running on keywords instead of RON. Let's see...
          Signature
          Get as much as 30% CTR and as low as $0.01 CPC on Facebook Ads!
          {{ DiscussionBoard.errors[7155229].message }}
          • Profile picture of the author MTVida
            Originally Posted by albertfox985 View Post

            Yeah! I tried to run just the single banner again. But now running on keywords instead of RON. Let's see...
            If you do it right, targeting KWs will give you a much better ROI than run of network traffic. If you don't have tracking set up, I highly suggest you do so. It will allow you to do a number of important things:

            #1. It will let you see how much traffic you are getting for different keywords, and you'll see which ones are getting you conversions and which ones are losing you money.

            #2. If you are running multiple banners, it will let you track which ones produce the most conversions for you.

            #3. It will allow you to track the referrer sites, so you can know which ones are sending you the highest converting traffic.

            Tracking is what can turn a promising test run into a solid, sustainable campaign
            Signature
            Become a Top-Dog Tracker! --- Get My Free Prosper202 Setup Guide And Video!


            *HEY!* Have Questions On Tracking Campaigns? Visit My Site and Let's Get Tracking!
            {{ DiscussionBoard.errors[7158326].message }}
            • Profile picture of the author albertfox985
              Originally Posted by MTVida View Post

              If you do it right, targeting KWs will give you a much better ROI than run of network traffic. If you don't have tracking set up, I highly suggest you do so. It will allow you to do a number of important things:

              #1. It will let you see how much traffic you are getting for different keywords, and you'll see which ones are getting you conversions and which ones are losing you money.

              #2. If you are running multiple banners, it will let you track which ones produce the most conversions for you.

              #3. It will allow you to track the referrer sites, so you can know which ones are sending you the highest converting traffic.

              Tracking is what can turn a promising test run into a solid, sustainable campaign
              I was actually trying to track the conversions. However, I don't have a landing page. My banners are directly linked to my clickbank hoplink. How can I add a tracking id if I don't have a landing page?
              Signature
              Get as much as 30% CTR and as low as $0.01 CPC on Facebook Ads!
              {{ DiscussionBoard.errors[7158923].message }}
              • Profile picture of the author MTVida
                You'll need some sort of tracking system in place. I recommend Prosper 202.

                This is what will happen: You enter your CB hoplink into your tracker. Then it will output a redirect link, which is what you will place into your ads (this is your 'tracking link'.) When the users go through the redirect, your tracker will grab all the data.

                This is still considered a direct link, because the user goes directly from clicking on your ad to being sent to the offer page.
                Signature
                Become a Top-Dog Tracker! --- Get My Free Prosper202 Setup Guide And Video!


                *HEY!* Have Questions On Tracking Campaigns? Visit My Site and Let's Get Tracking!
                {{ DiscussionBoard.errors[7159471].message }}
                • Profile picture of the author albertfox985
                  Originally Posted by MTVida View Post

                  You'll need some sort of tracking system in place. I recommend Prosper 202.

                  This is what will happen: You enter your CB hoplink into your tracker. Then it will output a redirect link, which is what you will place into your ads (this is your 'tracking link'.) When the users go through the redirect, your tracker will grab all the data.

                  This is still considered a direct link, because the user goes directly from clicking on your ad to being sent to the offer page.
                  Thanks for the tip! Is Prosper 202 safe to use? Is there a possibility to lose clicks when using the redirect links? I'm afraid that some of my clicks and sales won't be credited accurately.
                  Signature
                  Get as much as 30% CTR and as low as $0.01 CPC on Facebook Ads!
                  {{ DiscussionBoard.errors[7160776].message }}
                  • Profile picture of the author MTVida
                    Originally Posted by albertfox985 View Post

                    Thanks for the tip! Is Prosper 202 safe to use? Is there a possibility to lose clicks when using the redirect links? I'm afraid that some of my clicks and sales won't be credited accurately.
                    Well the short answer is yes, any redirect that you put in place will cause you to lose a few clicks, simply because the page will take longer to load.

                    But consider the alternative: Without tracking, you won't be able to know which clicks are converting, so you'll be spending all kinds of money on keywords and targets that just lose you money. The data you get from tracking is worth far more than the occasional click you might lose.

                    I don't know of anyone who's ever been successful with paid traffic without some sort of tracking system in place.
                    Signature
                    Become a Top-Dog Tracker! --- Get My Free Prosper202 Setup Guide And Video!


                    *HEY!* Have Questions On Tracking Campaigns? Visit My Site and Let's Get Tracking!
                    {{ DiscussionBoard.errors[7161766].message }}
  • Profile picture of the author ChrisBa
    It sounds like you had a great start but as your sample size grew your conversions started to look more realistic. Let the campaign run longer and get a good sample size, then determine if it's a winner
    Signature
    {{ DiscussionBoard.errors[7152813].message }}
    • Profile picture of the author albertfox985
      Originally Posted by ChrisBa View Post

      It sounds like you had a great start but as your sample size grew your conversions started to look more realistic. Let the campaign run longer and get a good sample size, then determine if it's a winner
      Thanks for the advice. Is this a usual scenario in PPC and clickbank? I was thinking if the adult ad network sent me fake clicks for the last $40 I spent since I didn't even get a single order impression count. For the first $20 I got 11 order impression count.
      Signature
      Get as much as 30% CTR and as low as $0.01 CPC on Facebook Ads!
      {{ DiscussionBoard.errors[7152885].message }}
  • Profile picture of the author Royce Space
    Just learn how to handle frustrations because you will fail a lot soon.
    Signature
    $725 a Week in Your Paypal Account - The Fastest Way To Make Money Online?
    {{ DiscussionBoard.errors[7154136].message }}
  • Profile picture of the author gpwilson
    It is not surprising to me. It would happen. Most important fact is spending only $40 is not a big deal. What i am trying to say that money does not play a big role over here. All you need to focus to promote and promote . Find out the strategy which is perfectly suit for your site to promote.
    {{ DiscussionBoard.errors[7160882].message }}
  • Profile picture of the author xezile
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[7162400].message }}
    • Profile picture of the author MTVida
      Originally Posted by xezile View Post

      Personally I am successful with PPC but I don't use a tracking software, I add tracking id's at the end of each link.
      Of coarse this is much more tedious than using a tracking system though.
      I do think that it saves a lot of time and headaches.
      Yeah, it is possible that way. I've just never seen it being feasible for anyone running more than a few simple campaigns though.

      Then there's also the issue of the network and product owner/advertiser having access to all your data (and the risk of your campaigns getting stolen.) It's debatable as to how much that matters. I figure the people who have to worry about their campaigns getting stolen typically aren't the ones who are just getting started.
      Signature
      Become a Top-Dog Tracker! --- Get My Free Prosper202 Setup Guide And Video!


      *HEY!* Have Questions On Tracking Campaigns? Visit My Site and Let's Get Tracking!
      {{ DiscussionBoard.errors[7162488].message }}
    • Profile picture of the author MTVida
      *edit* Double post, sorry.
      Signature
      Become a Top-Dog Tracker! --- Get My Free Prosper202 Setup Guide And Video!


      *HEY!* Have Questions On Tracking Campaigns? Visit My Site and Let's Get Tracking!
      {{ DiscussionBoard.errors[7162507].message }}
    • Profile picture of the author albertfox985
      Originally Posted by xezile View Post

      Personally I am successful with PPC but I don't use a tracking software, I add tracking id's at the end of each link.
      Of coarse this is much more tedious than using a tracking system though.
      I do think that it saves a lot of time and headaches.
      Can you let me know how to add tracking IDs to my hoplink? I checked the Adult ad network's FAQ but it seems that they only have tracking codes that I can embed on a landing page. The problem is I don't have a landing page, and I'm only using my clickbank hoplink.
      Signature
      Get as much as 30% CTR and as low as $0.01 CPC on Facebook Ads!
      {{ DiscussionBoard.errors[7164174].message }}
  • Profile picture of the author albertfox985
    I think I have already figured it out. Looks like someone hacked my hoplink. I was using the customized hoplink from the vendor. According to clickbank, the old format of hoplinks can be hacked. I tried changing the hoplink to the new format following the clickbank's help section. Then I immediately got 1 sale and 3 order impressions after just 19 hops. I'm now using tracking ids by the way. This is really cool!
    Signature
    Get as much as 30% CTR and as low as $0.01 CPC on Facebook Ads!
    {{ DiscussionBoard.errors[7167846].message }}
  • Profile picture of the author albertfox985
    Here's the screenshot of my sales. As you can see, my first link was not converting well. But the second one immediately got 1 sale and a few order impressions after just a few hops:

    http://i1223.photobucket.com/albums/...kbanksales.png
    Signature
    Get as much as 30% CTR and as low as $0.01 CPC on Facebook Ads!
    {{ DiscussionBoard.errors[7168017].message }}
  • Profile picture of the author RyanLow
    Handling disappointments is the key. Keep testing
    {{ DiscussionBoard.errors[7168603].message }}
  • Profile picture of the author albertfox985
    By the way, I've used this excellent Internet Marketing Guide here. You may want to check it out. -> Clickbank Guide

    I've used their technique to make my first 3 sales. It's definitely worth it. It's great for newbies like me.
    Signature
    Get as much as 30% CTR and as low as $0.01 CPC on Facebook Ads!
    {{ DiscussionBoard.errors[7169924].message }}
  • Profile picture of the author theBUSINESS
    Are you direct linking??
    {{ DiscussionBoard.errors[7174102].message }}
    • Profile picture of the author albertfox985
      Originally Posted by theBUSINESS View Post

      Are you direct linking??
      I'm using my clickbank hoplink. I don't have a landing page. But it works well. I'm just completing a few more test campaigns then I'll try to scale it.
      Signature
      Get as much as 30% CTR and as low as $0.01 CPC on Facebook Ads!
      {{ DiscussionBoard.errors[7175100].message }}
      • Profile picture of the author theBUSINESS
        Originally Posted by albertfox985 View Post

        I'm using my clickbank hoplink. I don't have a landing page. But it works well. I'm just completing a few more test campaigns then I'll try to scale it.
        Glad to know direct linking is working for you.

        Are you using bing or adwords?

        Thanks in advance!
        {{ DiscussionBoard.errors[7177253].message }}
  • Profile picture of the author albertfox985
    I think the tracking systems are for big campaigns. But if you're just starting out. The clickbank tracking IDs will already be enough.
    Signature
    Get as much as 30% CTR and as low as $0.01 CPC on Facebook Ads!
    {{ DiscussionBoard.errors[7201592].message }}

Trending Topics