Building own banners- How?

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Hey,

I got another question.
When building banners for campaigns, they obviously have to match the requirements from the ad platform. Let's say POF, the banner has to be 110x80.

1. What if I want to create own banners- How do you find images which exactly meet those requirements? At the moment I'm trying to create a POF ad for example, but I'm not finding a picture in that size. Of course I could resize, but usually the picture looks completly stretched and weird then. So what do you do?

2. Doesn't have to do anything with number 1, but I'm still wondering- Is it better to create an own landing page or not? On FB this is a must as far as I know, what about POF and other traffic sources? And what's the easiest way to build a landing page?

Thanks a lot again
#banners #building

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