Day 1: Choosing A Vertical, Demographic and Offer
Time and time again I find affiliates want to reinvent the wheel.
"Well, Anthony I think I'm going to try to push an email submit on pof. What do you think?"
I think that it is definitely possible to push something that is not dating on pof, why would you do that? You know everyone who joined plenty of fish is there to Date. Thus, dating will be the easiest kind of offer. If you're a beginner with affiliate marketing or plenty of fish, stick to dating.
Stick to networks that are reputable. Nothing is more disheartening than doing a ton of work, testing creatives, and then having to worry about getting paid. Anything with animals in it, hosted on has offers, or fly by night in any way should be avoided. AboveAllOffers is solid. Convert2media is solid. Industry standard is $1,000 a week for weeklies. Generally if a network sees your trying, and you fall a little under this they'll pay you weekly anyway. One of the biggest things beginner affiliates struggle with is cash flow. Spreading out between networks means less commission per network, and possibly getting paid out on net15 payment terms. Focus on one network.
This is where your affiliate manager comes in handy. Ask your AM for a top offer report by REVENUE. This is where people are making money. Choose one of these offers. Convert2media has a nice google doc that they update with the top offers. My AM at AboveAllOffers is always around to answer my questions. I'm choosing Richmen. The offer has been around, and I know people are making money with it.
Obviousl y I will be targeting women because I chose Richmen. Age group is 18-30. As you begin to advertise on POF, you'll see that younger traffic is cheaper and you'll be tempted to just target younger demographics. Do not do this. This is how you start getting shaved or booted off the offer. The advertiser has to make money off your traffic. We've all been 18. We were broke. It doesn't take a rocket scientist to figure out that older users are worth more than younger ones.
Here is the part that always thr ows new affiliates for a loop. You now need to niche it down. It is possible for you to target broadly and make money, but you'll run low margins. Bigger affiliates can run small margins. You would much rather spend $50 and make $125 than spend $50 and make $60. In order to do this, you're going to need to niche down your demographic. The idea is that everyone seeing your ads will be the same in some way or the other. Are they mothers? Do they like puzzles? Maybe they're tall?
Check out all the targeting options and pick something you focus on.
Stay tuned for Day 2. I'll walk through the process of landing pages, finding images, and tracking. Lets make some money.