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0% Conversion rate on CPA via Social PPC

by MisterClean
6 replies
Hi all,

Pretty new to CPA.. Recently started with peerfly / facebook PPC and was promoting an offer that converted "on email submit."

I had a facebook ads credit coupon that I used up and managed to get 50-60 clicks to the offer's page.

For some reason, I had 0 conversions though. The ad was not misleading, so this is my confusion.

Is this typical for starting out? Globally on peerfly the ad has about a 9% conversion rate, so you'd think I'd at least have ONE. (The country is correct, I'm not advertising to the wrong group, etc.)

Any suggestions or is this the nature of CPA?
#conversion #cpa #ppc #rate #social
  • Profile picture of the author Greedy
    Try another offer, and try tightening up your demographics.

    Don't lose too much sleep over it, this happens just keep tragetting.
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  • Profile picture of the author todawg_not
    ditto @Greedy

    your going too wide, re target down to the underwear color they are wearing

    ok, you can't narrow down that much but you get my point
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    • Profile picture of the author bluebagger
      Forget about the conversion rates or EPC you see in Peerfly. Those numbers cover all affiliates using differing promotion methods, so you can't really base your own expectations around them.

      The amount of clicks you have had is fairly minimal, but you would hope to see at least one conversion out of it.

      As others have said, narrow down your targeting to make sure you're advertising the right offer to the right audience.
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  • Profile picture of the author ChrisBa
    Originally Posted by MisterClean View Post

    Hi all,

    Pretty new to CPA.. Recently started with peerfly / facebook PPC and was promoting an offer that converted "on email submit."

    I had a facebook ads credit coupon that I used up and managed to get 50-60 clicks to the offer's page.

    For some reason, I had 0 conversions though. The ad was not misleading, so this is my confusion.

    Is this typical for starting out? Globally on peerfly the ad has about a 9% conversion rate, so you'd think I'd at least have ONE. (The country is correct, I'm not advertising to the wrong group, etc.)

    Any suggestions or is this the nature of CPA?
    What kind of technique are you using? how are you targeting your traffic? what niche are you in? what types of offers?

    It sounds like you were just throwing offers out there with no technique/method.. read up on this more on these forums. Develop a technique to use, also learn about tracking - this is very important
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  • Profile picture of the author williamrs
    Thre are many factors involved in creating a campaign. Just because you sent traffic to an offer it doesn't mena it will convert. You need to choose the right angle/approach, create effetive ads, split-test offers, etc...


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  • Profile picture of the author MTVida
    Originally Posted by MisterClean View Post

    Pretty new to CPA.. Recently started with peerfly / facebook PPC and was promoting an offer that converted "on email submit."
    My suggestion: Don't run email submits on Facebook. Clicks are too expensive and payouts are too small. Not to mention you're putting your account at risk...
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