How i can make it my dating campaign profitable ?

19 replies
Hello guys,
i run be2 offer in france dor a week now, i spend 145$ and i get get 86 $,
i try to make some modification in the landing page but my campaign still non-profitable , i pay now 0,24 $ for a click on faceboook and the suggested bid by facebook is between 0,17 and 0,56 $
any ideas or tips to make this campaign profitable ?
thank you
#campaign #dating #make #profitable
  • Profile picture of the author Greedy
    Try using a landing page if you are not right now.

    Or new ad creatives.
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  • Profile picture of the author lotanas
    i use a LP , i can make it profitable if if i make some new ad copies for the same LP ?
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  • Profile picture of the author ChrisBa
    Originally Posted by lotanas View Post

    Hello guys,
    i run be2 offer in france dor a week now, i spend 145$ and i get get 86 $,
    i try to make some modification in the landing page but my campaign still non-profitable , i pay now 0,24 $ for a click on faceboook and the suggested bid by facebook is between 0,17 and 0,56 $
    any ideas or tips to make this campaign profitable ?
    thank you
    You could modify you targeting
    Ask for a payout bump
    Split test more landing pages
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  • Profile picture of the author Heise Lance
    Your landing page matters the most, look for something that will glue the viewers to filling your offers and then you will smiling on a daily basis
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  • Profile picture of the author lotanas
    i make some modification in the LP but and i send 45 click to it , and i got no conversion
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  • Profile picture of the author brettb
    Become an expert in your particular dating niche. Most of you guys are promoting rubbish offers that don't convert very well.
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  • Profile picture of the author lotanas
    how many clicks i must drive to my LP to get an idea if the campaign is profitable or not ?
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  • Profile picture of the author gabibeowulf
    No one can give you real answers. What are you targeting? Maybe your targeting is too broad. Let's say you target women 25-45. You should narrow your campaign down 25-30; 30-35; 35-40; 40-45. What do they like? What's their job? Are they single moms?

    Some messages will go through to one demographics .. but they will trigger an instant window close for the other. You need to understand your demographics better and split test until you find the sweet spot.

    -Gabriel
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    • Profile picture of the author DanielMob
      Ouch, Greedy!

      Dude, she's right - you must learn, experiment and feel the pain. No one succeeds from day 1. It'll take some time - but in the end you'll know by heart which demographics works best, which markets and even the time of the day that is highly to convert.
      I also recommend doing what Chris suggested - ask for a bump and also split campaigns...
      Oh, and one more thing - could it be a simply not-good campaign?
      When you have some time, contact me and let me tell you about the DATING offers that we have...
      Daniel from Matomy.
      Skype: Daniel.roudstein
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      • Profile picture of the author Waqar.azeem
        Run your ads for a day with budget set to $50, you will get high CPC initially, but if your CTR is good (>0.1) , then change your CPC bid to some value little greater than the minimum bid suggested by facebook. For e.g if facebook is suggesting you minimum bid of 0.23$, set your bid to 0.27 - 0.30...

        Keep checking minimum bid suggested by facebook, if it is not going down to the value your desire (anything between 0.1$-0.2$ CPC will give you around 50%+ ROI), then change your ad copy.. especially image matters the most in Facebook CTR.

        Hope it helps someone!
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      • Profile picture of the author Greedy
        Originally Posted by DanielMob View Post

        Ouch, Greedy!

        Dude, she's right - you must learn, experiment and feel the pain. No one succeeds from day 1. It'll take some time - but in the end you'll know by heart which demographics works best, which markets and even the time of the day that is highly to convert.
        I also recommend doing what Chris suggested - ask for a bump and also split campaigns...
        Oh, and one more thing - could it be a simply not-good campaign?
        When you have some time, contact me and let me tell you about the DATING offers that we have...
        Daniel from Matomy.
        Skype: Daniel.roudstein

        haha tough love.
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      • Profile picture of the author seminyha
        Originally Posted by DanielMob View Post

        Ouch, Greedy!

        Dude, she's right - you must learn, experiment and feel the pain. No one succeeds from day 1. It'll take some time - but in the end you'll know by heart which demographics works best, which markets and even the time of the day that is highly to convert.
        I also recommend doing what Chris suggested - ask for a bump and also split campaigns...
        Oh, and one more thing - could it be a simply not-good campaign?
        When you have some time, contact me and let me tell you about the DATING offers that we have...
        Daniel from Matomy.
        Skype: Daniel.roudstein
        Hey Daniel.
        I am an affiliate at Matomy, trying to contact you by skype but that skype contact(Daniel.roudstein) can not be found.
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  • Profile picture of the author chintz24
    I run be2 DL with insane profits (I dont use a lander). Change your facebook demo to lower click costs. Change ads. I am currently running it live and profitable
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  • Do you have a good CTR? if you do I would suggest moving from CPC to CPM. If you dont have a good CTR rate then I would also suggest start testing different banners.
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  • Profile picture of the author PPC-Coach
    What angles are you using?

    Interested in "dating" is not an angle btw.

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  • Profile picture of the author williamrs
    Watch your metrics and understand them.

    What's your CTR? It's the first number you have to control. Split-test different ad ideas and try to increase your CTR. You can try to use a different approach with your ad copies, use different types of images (e.g. if you're using couples, try just images of girls, or images of men, or images groups of friends...) or even try to improve your current best performers on Photoshop to make them even more eye-catching.

    The higher your CR the lower your CPC. I don't know what demographics you're targeting, so it's tough to say if your CPC is high or not now, but a higher CTR will certainly give you an even lower cost.

    Second, watch your EPC. Try to split-test other offers, maybe target a different age group or use a landing page. It's usually easier to increase the CTR, but it's worth trying to increase the conversion rate as well.

    A few months ago I posted a quick guide on promoting CPA offers on FB. Here is the link:

    http://www.warriorforum.com/ad-netwo...ing-money.html

    Take a look on the part about optimization, it may help you with your campaign.


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