How important is it to know HTML/CSS, photoshop, etc?

by JL8
12 replies
I'm starting in the paid traffic side of things and it seems like making your own landers and custom lead capture pages is pretty important to make a lot of things work.

The thing is, I don't have any skills in html, css, photoshop, and the like.

Now, of course, I can obtain these skills..... I think it would take a lot of work....

So my question is, are there enough "tools" out there that I can use in place of knowing html/css/photoshop?

Or, is it really in my best interest to just take the time and learn these web design skills?
#html or css #important #photoshop
  • Profile picture of the author MilkerFocus
    take time to learn these kinda skills. Or outsourcing if you have money.
    But you have these kinda knowledge, people cannot lie you.

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  • Profile picture of the author Michael W
    I find knowing HTML/CSS and Photoshop very handy in the AM business.. You can design and bring to life your own landing page concepts rather than having to use existing designs.. which are already saturated.
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  • Profile picture of the author Kenster
    You can get great landers coded by somebody or there are templates you can work off of!
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  • Profile picture of the author Greedy
    For how long it will take you to learn those skills, it is defiantly worth it.

    Find some free guides online and get started.
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  • Profile picture of the author Henry B
    Originally Posted by JL8 View Post


    So my question is, are there enough "tools" out there that I can use in place of knowing html/css/photoshop?

    Or, is it really in my best interest to just take the time and learn these web design skills?
    There are lots of tools and templates that are on the web that will help get the job done quicker.

    An example would be Marketing Graphics Toolkit - . They have "premium web graphics, containing 1000′s of graphics tools, web templates and design resources."

    Over the years, I wanted to learn how to do everything myself. However, it is truly unrealistic to do so. You will become the "Jack of all trades, and master of none".

    If you want to churn out great products, outsource the areas of your that you don't know, don't like to do, or simply are not good at.

    Do the things you enjoy, and outsource the rest.
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  • Profile picture of the author JacKiE dEEs
    I learned with designcourse.com

    Probably not worth the money, and probably similar tutorials available for free like Greedy mentioned - but you will have to do the digging.

    But simply having videos tuts for the whole process (photoshop -> image slicing -> html/css) is great for guidance and gets you up and running. If you consider this route, simply purchase the first 2 months, it is all you need for IM.

    Btw the guy talks about forums on his videos - which as far as I know are nonexistent - a lie - but still the videos are good.
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  • Profile picture of the author bqpennell
    I find it to be very important, I have hired a few designers in the past and i can safely say i was disappointed in the end,

    One just copied some one else page and when i brought to there attention got rude and defensive with me,

    Next site i paid 800 for a simple lander and my son could draw a better looking page, when i went off on him he said he could revise it for free, still just as ugly, Sorry you can't polish a turd.

    have paid for seo service for 2 months straight and there was no seo service done after complaining the first month they tried to say it took time, i was like yeah but hasn't moved in 1 month, then middle of the second month it fell further in google i told them where to go.

    I have come to the conclusion that these people act all professional and charge you crazy prices for crap they can not deliver.

    I am sure there are designer and Seo teams out there that do a great job, Just remember your paying for this so make sure they are very reputable and doesn't just have a hand full of bought reviews.

    However learning and knowing this your self will save you time, frustration, and MONEY

    I just am not creative enough so im forced to find the good designers, which is a job in its self
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  • Profile picture of the author ChrisBa
    Originally Posted by JL8 View Post

    I'm starting in the paid traffic side of things and it seems like making your own landers and custom lead capture pages is pretty important to make a lot of things work.

    The thing is, I don't have any skills in html, css, photoshop, and the like.

    Now, of course, I can obtain these skills..... I think it would take a lot of work....

    So my question is, are there enough "tools" out there that I can use in place of knowing html/css/photoshop?

    Or, is it really in my best interest to just take the time and learn these web design skills?
    It will probably be in your best interests to at least learn some of it, I don't really think there are enough tools to get by not knowing any of it at all IMO.
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  • Profile picture of the author chintz24
    I have always outsourced stuff like this but its very interesting, i want to learn for the fun of it.

    Also one more use is you can contemplate a lander and then design it, else you will have to explain everything to your employee and thats damn frustrating.

    Any resources that youll have already used to learn these things? There are so many guides its taking time to start somewhere
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  • Profile picture of the author Kenster
    You can always outsource anything...

    BUT learning the basics of any skill is not only worth it, but smart. It's hard finding a reliable outsourcer if you don't know the basics yourself!

    And in truth, learning the basics of anything is fun. I get a blast out of diving into something for the very first time. Photoshop, I remember downloading it and having a blast trying to figure out how to even make a stick figure drawing.

    HTML, I remember having a blast downloading a free template and makign a little modification and messing everything up...and then eventually figuring out what I did wrong.

    Same with anything. Change and learning something new is never easy, but if you make it fun, it will not only make things easier, but will help you get WAY ahead in this biz.

    Have fun growing!
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    • Profile picture of the author Olen
      Hi,

      I already know html, photoshop. And I also hear for a campaign like food coupons some times it's better to be basic and a bit ugly. My question is, does anyone know of a good tutorial or whatever that says what print/copy to put on the page?

      For example, food coupons, CPA offer of xyz restaurants. And what I want them to do is click through the lander and do a zip offer. Just what do you go for in your writing to make them want to click through?

      I've been direct linking on all my campaigns but just found one that I want to use but they won't let me direct link on it so now I need to look into this but started wondering what to put on the page.

      Thanks,
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