Targeting countries? What language do you use?

by areoo
17 replies
hey guys,
I am wondering if you guys have ever run a ppc campaign targeting countries where english is not their first language.
Do you type your ads in english still or do you type them based on the language they understand?
With Google/Peerfly etc. Any ideas guys or anyone tried them?
#countries #language #targeting
  • Profile picture of the author RyanEagle
    Definitely try the country's language. I've seen a lot of success that way, even just translating your ad copy with Google Translate. Obviously, it works even better if you can find someone fluent to translate your ads.
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    • Profile picture of the author areoo
      Originally Posted by RyanEagle View Post

      Definitely try the country's language. I've seen a lot of success that way, even just translating your ad copy with Google Translate. Obviously, it works even better if you can find someone fluent to translate your ads.
      Alright thanks ryan will give google translate a shot.
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      • Profile picture of the author MattC
        Originally Posted by areoo View Post

        Alright thanks ryan will give google translate a shot.
        Take care as Google translate is basically garbage, so if your copy is longer than a few words, it could look silly.

        If you are using an LP then don't use Google translate if you need more text.

        If you wanna test it, then translate what it gives you back into English.

        Example: in other languages, turkey (the bird) is not the same word as Turkey (the country). When I translated the word for turkey (bird) from French to Spanish once, it gave me the country. What a joke!

        However, short and concise sentences should get away with it.

        Otherwise, use the onehourtranslation website instead.
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        • Profile picture of the author cxme1
          Originally Posted by MattC View Post


          Example: in other languages, turkey (the bird) is not the same word as Turkey (the country). When I translated the word for turkey (bird) from French to Spanish once, it gave me the country. What a joke!
          ├-rnek: Diğer dillerde, hindi (kuş) T├╝rkiye (├╝lke) aynı kelime değildir. Bir keresinde İspanyolca Fransız hindi (kuş) i├žin kelime terc├╝me zaman, beni ├╝lkenin verdi. Ne bir şaka!
          I'm translate your sentence on google

          turkey (the bird) is hindi (kuş)
          Turkey (the country) is T├╝rkiye (├╝lke)

          translate is right
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    • Profile picture of the author Greedy
      Originally Posted by RyanEagle View Post

      Definitely try the country's language. I've seen a lot of success that way, even just translating your ad copy with Google Translate. Obviously, it works even better if you can find someone fluent to translate your ads.
      I agree this a lot.
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  • Profile picture of the author frank-germany
    in germany you wont have any success with other then german

    but not the denglish version of any automated sytem
    you have proper german or forget it

    Frank
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    • Profile picture of the author MattC
      Originally Posted by frank-germany View Post

      in germany you wont have any success with other then german

      but not the denglish version of any automated sytem
      you have proper german or forget it

      Frank
      Especially true for Germany as Frank says. Any mistakes and people will just laugh at your ad.

      Ever seen an ad with crappy English, translated by software? Yep, it's a joke.
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  • Profile picture of the author James-
    if you are targeting a country specific region then you NEED to have the ad in the countries native language. Obviously right?

    How would you like to see a German ad appear on Google US. You would just ignore it.
    Signature

    2 nuts walked into a bar, 1 was assaulted! :p

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  • Profile picture of the author williamrs
    Don't use english. The vast majority of people in non-english speaking countries don't speak english, so definitely use their language.


    W
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    • Profile picture of the author DanielMob
      Also know guys who got lost in translation. It looks bad, man.
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  • Profile picture of the author areoo
    wow then this is harder then i expect. Since ads needs alot of testing then hiring a translator will be very expensive.?
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    • Profile picture of the author MattC
      Originally Posted by areoo View Post

      wow then this is harder then i expect. Since ads needs alot of testing then hiring a translator will be very expensive.?
      The probem with not speaking the lingo you are promoting in, is that you cannot tweak and test without incurring additional translation fees. So yes, you are correct that is the point.

      Having a translator on hand can be costly if you keep asking them to make changes, even if translating can be done for as little as 0.02cts per word.

      Sometimes tweaking a headline is all you need to get an ad profitable and yet you may never know...

      But that said, you may get lucky and hit gold right off the bat. Maybe.
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  • Profile picture of the author areoo
    Alright thanks guys for all your help i guess i'll skip this for now because i think there is gonna be alot of testing for this. Too much maybe.
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  • Profile picture of the author Alex Barboza
    I write and translate into Spanish since it is my first language and I can tell you that you need everything in Spanish when targeting Latinamerica and Spain. Most of the people here don't speak English.
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  • Profile picture of the author ChrisBa
    Originally Posted by areoo View Post

    hey guys,
    I am wondering if you guys have ever run a ppc campaign targeting countries where english is not their first language.
    Do you type your ads in english still or do you type them based on the language they understand?
    With Google/Peerfly etc. Any ideas guys or anyone tried them?
    Very good question, I always try to use that countries native language
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  • Profile picture of the author biggenius
    We are also targeting German FB Ads. As US and UK are pretty expensive.
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  • Profile picture of the author areoo
    Alright thanks guys. Yes
    i am looking for other country alternatives now. The payouts are higher the competitions are lesser too.
    Thank you guys. but im still wrapping the price of a translator around my head. its so expensive.
    I think i'll stick for google translator for the moment. see how it goes.
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