[Help Needed] Facebook Ad Tips

20 replies
Looking for the advice of Facebook PPC ninjas.

What do you do to maximize the results of your Facebook ad campaigns?

Your insights will be greatly appreciated.

Thanks in advance!
#facebook #needed #tips
  • Profile picture of the author jamescanz
    (If you are linking to a squeeze page)

    One of my best tips would be to link to a squeeze page within your fan page. It's like the coffee shop analogy.

    People go on FB like to hang out, stalk pictures of their ex's, and talk with their friends. It's their own 'community'. Like a coffee shop.

    With that in mind, I have gotten better conversions when my squeeze page was part of the FB community on a fan page, as apposed to a url outside of FB.

    The static page app can help you do that.

    Oh and also, always be changing up your pictures. Once your click rate goes down, change up your picture. You will (usually) get more clicks which also means your price per click goes down as well.

    Hope this helps
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    • Profile picture of the author Alex Blades
      Originally Posted by jamescanz View Post

      (If you are linking to a squeeze page)

      One of my best tips would be to link to a squeeze page within your fan page. It's like the coffee shop analogy.

      People go on FB like to hang out, stalk pictures of their ex's, and talk with their friends. It's their own 'community'. Like a coffee shop.

      With that in mind, I have gotten better conversions when my squeeze page was part of the FB community on a fan page, as apposed to a url outside of FB.

      The static page app can help you do that.

      Oh and also, always be changing up your pictures. Once your click rate goes down, change up your picture. You will (usually) get more clicks which also means your price per click goes down as well.

      Hope this helps
      Thanks for the tip I've been testing facebook ads for a week with no success. Sorry MarketingMinded for stealing your tip :p
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    • Profile picture of the author matchoo77
      Originally Posted by jamescanz View Post

      (If you are linking to a squeeze page)

      One of my best tips would be to link to a squeeze page within your fan page. It's like the coffee shop analogy.

      People go on FB like to hang out, stalk pictures of their ex's, and talk with their friends. It's their own 'community'. Like a coffee shop.

      With that in mind, I have gotten better conversions when my squeeze page was part of the FB community on a fan page, as apposed to a url outside of FB.

      The static page app can help you do that.

      Oh and also, always be changing up your pictures. Once your click rate goes down, change up your picture. You will (usually) get more clicks which also means your price per click goes down as well.

      Hope this helps
      Spittin' some serious knowledge there man! I agree, I've been seeing success by linking to the Aweber app on my FB page.
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      • Profile picture of the author jamescanz
        Originally Posted by matchoo77 View Post

        Spittin' some serious knowledge there man! I agree, I've been seeing success by linking to the Aweber app on my FB page.
        Thanks! Since I'm on a roll ...

        Facebook is soooooo different from Google. As previously mentioned, Facebook'ers don't expect to land on a sales page. With that being said, here is how to increase your clicks and decrease your cost per click:

        1) It all starts with the picture. What might work from Google ads, will probably not work for FB. Two different places. One (mostly) expects to see sales pages and offers, the other (Facebook) doesn't. So if something worked with Google, don't expect it to be the same with FB.

        Like many things, testing out the pictures is a MUST and is also the biggest part of your ad. Make it stick out, that is the biggest way to get eyeballs on your ad.

        2) Catchy headline. I love using questions. For example I am (also) in the building muscle niche so my headline might be:

        Can't Build Muscle? or
        Struggling To Build Muscle?

        3) Add to your headline. So for example if my headline was: Can't Build Muscle?

        My continuation sentence might be:

        You might be making the WORST muscle building mistakes
        or
        Discover the WORST muscle building mistakes that you are probably making.

        Once again, once you clicks start to go down. Change the picture up. You will probably get more clicks.

        What does that mean?

        Obviously more chances of opt-ins (if you link to a squeeze page)

        And FB is going to like you = Price drops per click
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        • Profile picture of the author matchoo77
          Originally Posted by jamescanz View Post

          Thanks! Since I'm on a roll ...

          Facebook is soooooo different from Google. As previously mentioned, Facebook'ers don't expect to land on a sales page. With that being said, here is how to increase your clicks and decrease your cost per click:

          1) It all starts with the picture. What might work from Google ads, will probably not work for FB. Two different places. One (mostly) expects to see sales pages and offers, the other (Facebook) doesn't. So if something worked with Google, don't expect it to be the same with FB.

          Like many things, testing out the pictures is a MUST and is also the biggest part of your ad. Make it stick out, that is the biggest way to get eyeballs on your ad.

          2) Catchy headline. I love using questions. For example I am (also) in the building muscle niche so my headline might be:

          Can't Build Muscle? or
          Struggling To Build Muscle?

          3) Add to your headline. So for example if my headline was: Can't Build Muscle?

          My continuation sentence might be:

          You might be making the WORST muscle building mistakes
          or
          Discover the WORST muscle building mistakes that you are probably making.

          Once again, once you clicks start to go down. Change the picture up. You will probably get more clicks.

          What does that mean?

          Obviously more chances of opt-ins (if you link to a squeeze page)

          And FB is going to like you = Price drops per click

          Again, good stuff. I am testing out lowering my cpc bid starting today, I got less clicks but we'll see if FB gives in and gives me some more impressions tomorrow...
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  • Profile picture of the author guypeleides
    Originally Posted by MarketingMinded View Post

    Looking for the advice of Facebook PPC ninjas.

    What do you do to maximize the results of your Facebook ad campaigns?

    Your insights will be greatly appreciated.

    Thanks in advance!
    Here's how you can make your Facebook ads convert like gangbusters

    Facebook ads nuke your wallet if you're not careful. Oh how I once lived your frustration as well. It's not easy and Facebook doesn't really help you in any way figure out what you're doing wrong. The good news is that once you "get it", that's all there is to it.

    Here's a quick crash course in a few things I've picked up.

    People are there to socialize, not to be sold so make sure the ad is fun and intriguing. Keep this in mind with the landing page as well. It's good for a "free report" optin and not a direct sale in most niches.

    75% of Facebook ad success is the image. You'll notice that Facebook is blue so colors on the opposite end of the spectrum, reds and magentas really pop. Even if the images don't have those colors, I will tint it slightly red and/or put magenta stars on there. It has to be a major pattern interrupt. Think "poke them in the eyes"... figuratively of course.

    People notice other people so images of people in emotional states get noticed. Smiles, crying, jumping for joy, pulling their hair out, etc. all get noticed.

    Have a title that invokes curiosity. Once you've got their attention, you need them to read your first few words and want to read more. Read WSO titles if you need ideas.

    Have a very clear call to action. If your ad doesn't tell them to "click here for free video" or something like that at the end, it will decrease conversions. If you offer a great product or service then don't be afraid to tell them exactly what to do next.

    Rotate your ads. I just follow Perry Marshall's advice to rotate ads every 12 days or so unless it really gets seen a lot of people in a small niche.

    Target the right people. The more specific you can target the better. Even if you have a national product, "Texas moms love this apple pie" is a better ad then "good pie" shown to the whole world. Make different ads for different interest groups and show them something that personally matters to them.

    Don't sell the wrong products. If your product has a standardized price that can be found anywhere, like say jewellery, you'll get killed on Facebook. It should be a very emotional product that has virtually no pricing standards. A "curing herpes" ebook is 1000x better than selling a digital camera for that reason.

    That's a very short answer on the issue but if you stick with images of emotional people that really stand out on Facebook, you'll inevitably see your conversions increase.

    Good luck.

    Guy
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  • Profile picture of the author thedanbrown
    The best advice would be to know and understand your target market, exactly what they are looking for, and where they hang out on FB

    You can target people according to other pages they've liked so you can look into competitors and target their already existing fans
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  • Profile picture of the author karlmay1980
    Couldnt agree more with guypeleides list not much to add to that, make sure you target your market well, going as deep as possible without killing the reach off too much.

    Run many different ads, make slight changes in the targeting on each and you can work out which targets are working best for you, make sure you take care in knowing which ones are getting results.
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  • Profile picture of the author MarketingMinded
    Thank you all for sharing your knowledge and insights! Going to put these tidbits to use.
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  • Profile picture of the author Kirill Vasilyev
    A lot of great recommendations here. Run different ads and drive traffic to your Fanpage tabs for best results
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  • Profile picture of the author AdsWorkshop
    I'll add to some of the image tips here. Always use amateur photos, none of those stock image photos, they rarely perform. Another tip that always works well for me is to focus the object of interest in your image by blurring the background. Takes a while to do but it's worth it.
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    • Profile picture of the author marco005
      Hi,

      that means, the best products to sell to your FB subscribers are new membership PLR ebooks
      then you not found around the internet, you must by them.
      Then you selling it - a product who is new and not standard prized all over the net-right?????

      or selling own services like article writing,copywriting, seo and so on...???

      But do you get FB subscribers with a good squeeze page without make any chatting and commitments on FB to other poeple??? (This costs a huge time to manually add friends chat with them and so on)


      best wishes
      marco005
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      • Profile picture of the author Jo Marketer
        No one has really spoken of targeting.

        You need to know your audience and do it some what scientifically.

        Checkout sites similar to yours and check who is visiting them. Stick quantcast on your site to see who is visiting your site and analyze.

        Target small groups and group your ads to different interests.

        As has been said before - the image is where it is at so the most common advice - run 2 ad copies targeting a specific interest group and then 5 pics with those to start with kill anything that isn't performing and replace.

        And pics of WOMEN get clicks.

        You can hit some more strategic stuff like running your first ad to get likes.

        So run to a tab - like this to get free ebook

        Then run ad targeting only those people who are friends of your fans

        to a squeeze page.

        People see the - Timmy Longhorn likes and 12 friends like this

        and they think - damn I should get this too - fill in email.

        Last thing - iframe stuff. The great thing for this is if you do PPV at all you can use the same pops for fan site.
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  • Profile picture of the author tyronne78
    To be effective with facebook PPC it's good to already have an established brand and if you have an existing fan base that's even better.
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  • Profile picture of the author williamrs
    Maybe these quick guides I posted a few months ago will help you:

    http://www.warriorforum.com/ad-netwo...ing-money.html

    http://www.warriorforum.com/ad-netwo...ing-leads.html


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  • Profile picture of the author Dyer402
    where in the HELL do people get pictures to use for FB ads other than stock image vendors? they do not offer lower quality, amateur looking pictures. I've been told by many people that you can encounter lawsuits if you just use pictures from google for your ads, however, I see these types of pictures all over the place and nobody ever mentions where they get their pictures to use for facebook ads...

    Can somebody answer this please??
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  • Profile picture of the author bizoppmaster
    Run dating or gaming CPA offers. Split test tons of images until you find CTR above 0.1%. Split test offers until you find a winner. Set a high daily budget to get lower CPCs. Get enough data before killing ads (1x-3x spend of offer payout). Keep it simple. Money in and money out. Profit and Loss. Optimize your funnel and bank!
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  • Profile picture of the author Parry
    I have found better success when I feature people in my ads, especially a close-up picture of a human face. Rather than put the picture of a model it is better to use a picture that is more natural and looks like a picture of a person in the neighborhood.

    Using borders to images also pushes up CTR - use blue, red and any color that contrasts with the picture.

    Like someone said above fanpages work best but you can use fanpages to build a list as well. They say the money is in the list and it is true. Once you have someone on your list and provide some good content you can promote offers to him or her for life.
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  • Profile picture of the author Dyer402
    Okay still... Everyone is saying to use lower quality images for your ads, but nobody is mentioning where to get these pictures.. Where can one go to obtain the rights to use these pictures in your ads?
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  • Profile picture of the author biggenius
    Get pics fro Devian Arts or Stock Images. Best of luck!
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