Do These Numbers Make Sense?

by 9 replies
11
I'm going to be doing some CPM to promote my squeeze page for a dating website I'm creating. I was going through the numbers and want to see if I have it accurate and to see if I'm missing something.

I bid $0.15 per 1000 impressions and my budget is $50.
@$50 equals ~333,000 impressions.
Assuming a 30% CTR, that's 99,900 who visit the squeeze page
And assuming a 30% opt-in rate, that's close to 30,000 subscribers.

Does this sound about right?

I ask b/c I want to budget properly and determine what the value of the subscribers will be and what the ROI can potentially be.
#ad networks (cpm/cpl, display) #make #numbers #sense
  • Before going any further, what makes you estimate that the opt-in rate is 30%?
  • It's impossible to tell how realistic your numbers are without knowing your traffic source, but 30% CTR should be possible on SOME sources (although not easy). 30% opt-in might be trickier, but it depends whether you've got a proven landing page.
  • 30% CTR is way to high.

    30% is do able if you have the skills.

    But this all guesstimates since I don't know your traffic source or niche ect...
  • 30% on that traffic source you are going be very rich
    and please tell me what you do in terms of landing pages

    but only when you really got more then
    0.05% CTR


    Frank
  • I'm assuming your referring to banner impressions.

    Your living in a fantasy world if you think your going to get 30% click through on a banner. !% CTR is considered to be above average CTR.
  • That's what I was mistaking - the CTR and the opt-in rate. I'll be using POF advertising and the target audience is men in the dating niche.

    I used a 30% opt-in rate because I've read in another post that when using squeeze pages to build a list will get an average 30% opt-in rate but more going for a 50-60%. I'm being conservative.
    • [2] replies
    • Maybe a 30% optin rate, but certainly not a 30% CTR on POF ads!
    • A 30% CTR on POF is insane, I would just test the campaign for yourself.

      You can't test anything in your head as much fun as it is.
      • [ 1 ] Thanks
  • If you're lucky/really skilled, then you can get up to a .003% ctr on POF. A CTR of .3% is ludacris.
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    Do These Numbers Make Sense?

    I'm going to be doing some CPM to promote my squeeze page for a dating website I'm creating. I was going through the numbers and want to see if I have it accurate and to see if I'm missing something. I bid $0.15 per 1000 impressions and my budget is $50.