Facebook CPA Case study. Any Input?
I was thinking about testing to different ideas. I know with CPA's it's all about split testing.
Here's what I'm thinking.
A. Do you get better results from creating a fan page and running a campaign ad then marketing your CPA offer?
OR
B. Do you get better results direct linking them straight to the CPA Landing page offer? ( I know you can't put your affiliate link in facebook ads )
OR
C. Do you get better results from link your ads to a landing page and then to your offer.
I will probably test these myself, but I would like input from others. Maybe save myself some time and money.
Without even split testing, I would assume option "A" would be the best bet. 1.) You get a better CTR which then means cheaper CPC
2.) Your fans in my eyes is like having a list. ( Personally I think people check/spend time on their facebook a lot more then their emails. )
Let me know what you guys think.
Thanks!
-Travis