[Case Study] Media Buying Test

58 replies
So I figured that I would do a case study of a small media buying campaign..

Will it be successful? Since its my 1,000,000th campaign (not really but I have done so many campaigns already) I am pretty sure it will be profitable.

Here is what you need to know...

50,000 impressions on a popular hacking forum for $20. I dont want to give too much away of where im advertising too keep everything safe

Offer: im going to be using a ipad offer. Why ipad offer? Simple, I know hackers LOVE electronics (then again who doesnt)? But hackers also love free... or else they wouldnt be hacking

So I put both of them together.

So here is what im starting off with.

$20 test.
Prosper202

Here is the current MB stats:


Here is the banner im using:


Then I have my prosper tracking which im not relying on to much:


I will keep you posted on how it works. Again only 50,000 impressions.
#buying #case #media #study
  • Profile picture of the author s1d
    I'd love to know your ROI at the end of this campaign, mostly because a hacker is not a surfer.
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  • Profile picture of the author Gordon P
    I somehow agree with s1d. I doubt a hacker will fall for this "Free" stuff.
    You got 50k impressions and only 4 clicks? Is this right?

    Excited about your update...
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    • Profile picture of the author Dasilva Marketing
      Originally Posted by Gordon P View Post

      I somehow agree with s1d. I doubt a hacker will fall for this "Free" stuff.
      You got 50k impressions and only 4 clicks? Is this right?

      Excited about your update...

      Thats what the test is for.

      One person can never say for sure if something will work or not without testing it. And no, those 4 clicks are just from me testing out if the links are all working fine.
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      • Profile picture of the author todawg_not
        didn't know hackers were into ipad/iphone cpa offers.

        Interesting to see how this campaign goes

        Good luck dude
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  • Profile picture of the author Dasilva Marketing
    Edit: i have decided to change my offer to make money online. Specifically partner with paul - $2 per email confirmation.

    I found a HUGE section on the forum for make money online and im going to monetize that section with that offer.
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  • Profile picture of the author Dan B Rusu
    Great case study, I'm looking forward to seeing the results of this. Making money online is as we all know huge especially with the economy in the dumps and many looking for ways to earn a side income. You should do better with this then the ipad offer
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  • Profile picture of the author movemaker
    i hope everything pans out...50k impressions should get you 500 clicks at 1% CTR...keep us posted.
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  • Profile picture of the author chintz24
    Hey there, are you going to direct link? I suggest you use a lander and some angle
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  • Profile picture of the author 100k
    Hmmm... I would not have thought that you could make a profit from $1-2 offers using media buys.

    Oh well, lets see

    Thanks for sharing!!!
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    Rent this space.

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  • Profile picture of the author igl0w
    mmo is surley better thn free ipad. some stuff you justk now wont work withotu testing and that would be one of them
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  • Profile picture of the author watsonovedades
    keep us posted pplease
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  • Profile picture of the author TakenAction
    know when there will be another update? Are you currently getting impressions?
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    The best thing you can do is put yourself out there.

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  • Profile picture of the author calciferol
    its a steal even if u get ctr of 1% good luck mate
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  • Profile picture of the author stuzilla
    are you creating your own banner? Ive ran the partner with paul offer and my custom banners had a much better ctr then the default PWP banners.

    Goodluck, and ill be following the case study close, as im running a similar campaign with the same offer....plenty of money out there for the both of us
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    • Profile picture of the author Dasilva Marketing
      Originally Posted by Dan B Rusu View Post

      Great case study, I'm looking forward to seeing the results of this. Making money online is as we all know huge especially with the economy in the dumps and many looking for ways to earn a side income. You should do better with this then the ipad offer
      Yeah I agree. Had to do more homework on the demogrpahics.

      Originally Posted by movemaker View Post

      i hope everything pans out...50k impressions should get you 500 clicks at 1% CTR...keep us posted.
      Pshhh. I am hoping for a 1% CTR. That would be AMAZING!. The highest ive ever gotten was almost 2% with a custom banner and testing the HELL out of it!

      Originally Posted by todawg_not View Post

      didn't know hackers were into ipad/iphone cpa offers.

      Interesting to see how this campaign goes

      Good luck dude
      Yeah neither did I. So I changed the offer.

      Originally Posted by chintz24 View Post

      Hey there, are you going to direct link? I suggest you use a lander and some angle
      Direct Linking for now. If the traffic profits I will think about building a list. Thats the way I media buy.

      Originally Posted by 100k View Post

      Hmmm... I would not have thought that you could make a profit from $1-2 offers using media buys.

      Oh well, lets see

      Thanks for sharing!!!
      You sure can! With the right offer and a good payout anything is possible.

      Originally Posted by igl0w View Post

      mmo is surley better thn free ipad. some stuff you justk now wont work withotu testing and that would be one of them
      Yes I do agree.

      Originally Posted by watsonovedades View Post

      keep us posted pplease
      Will due.

      Originally Posted by TakenAction View Post

      know when there will be another update? Are you currently getting impressions?
      Not running until tomorrow I believe.

      Originally Posted by calciferol View Post

      its a steal even if u get ctr of 1% good luck mate
      I know. Fingers are crossed. I dont think I will get 1% with a pre made banner. Im going to test the pre made and then test a few custom ones I am having designed.

      Originally Posted by stuzilla View Post

      are you creating your own banner? Ive ran the partner with paul offer and my custom banners had a much better ctr then the default PWP banners.

      Goodluck, and ill be following the case study close, as im running a similar campaign with the same offer....plenty of money out there for the both of us
      Nope I am using the network given banners to test. Then im going to test out different banners I am getting created.



      Note: I am not only sending 100 clicks to test out if the offer is a good offer. I ALWAYS test with about 1000 clicks to see if its profitable or not. Depending on the niche will depend on how many clicks I send to see my real conversion #'s. So my goal is for an initial 500 clicks and a total of 1000.

      Ill keep all you posted!
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  • Profile picture of the author areoo
    any updates so far. almost 24 hours now im pretty sure we can see some more clicks maybe.
    If these people are clicking on it they got to be interested in it.
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  • Profile picture of the author Dasilva Marketing
    450 impressions right now

    And here are my stats:


    This started running about an hour ago.

    9 clicks 1 lead.

    -$18 in profit so far.

    Projected: say I do keep going at 500 impressions = 10 clicks and 1 lead that means... 50,000/500 = 1000 clicks and 100 leads = $200. Aka $180. #'s are going to be much lower. But right now we are good to go!
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  • Profile picture of the author Dasilva Marketing
    about 2 hours later....




    3500 impressions gone...

    -$10 loss right now
    5 more leads and i break even... anything after 5 more leads im in the green!
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  • Profile picture of the author cucr3
    Was this banner bought through an ad network or direct site buy?
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  • Profile picture of the author Dasilva Marketing
    Update:

    Just hit a $4 profit.



    With another 25,000 impressions left.
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  • Profile picture of the author Matt Pickstone
    Good work keep it up and keep us updated.

    Are you split testing offers and banners?
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  • Profile picture of the author stuzilla
    Awesome CR for initial day.
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  • Profile picture of the author s1d
    Wow, I gotta admit, I am impressed. Your banner must be fresh and very eye catching.
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  • Profile picture of the author loss1988
    very nice topic, goodluck mate. Anyway you're using banner which was provided by the advertiser, can you show it here ? I'm interested in take a look at it.
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  • Profile picture of the author harrisunderwork
    You are getting amazing epc.

    Its time to optimize the lp so imp can convert into clicks
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    • Profile picture of the author Dasilva Marketing
      Originally Posted by Matt Pickstone View Post

      Good work keep it up and keep us updated.

      Are you split testing offers and banners?
      Right now no. Im simply just testing direct linking with a advertiser banner which is working GREAT!

      Originally Posted by stuzilla View Post

      Awesome CR for initial day.
      Originally Posted by s1d View Post

      Wow, I gotta admit, I am impressed. Your banner must be fresh and very eye catching.
      Actually this test was mainly to prove one thing... If you can target a good demographic offer with the right niche you will get amazing CTR's and great conversions.

      This isnt the first time I have run this type of offer targeting the people I am currently targeting (hackers) and I know biz opps work well. I wanted to see if ipads work but thats another test.

      Originally Posted by loss1988 View Post

      very nice topic, goodluck mate. Anyway you're using banner which was provided by the advertiser, can you show it here ? I'm interested in take a look at it.
      Thanks. The banner I am using was an advertisers banner and here it is:



      Not much to it but I figure if I test other banners I assume a better CTR will be in place.

      Originally Posted by PPC-Coach View Post

      Good job!

      Thanks very much!

      Originally Posted by harrisunderwork View Post

      You are getting amazing epc.

      Its time to optimize the lp so imp can convert into clicks
      Im not using a LP just direct linking it.
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  • Profile picture of the author Dasilva Marketing
    Edit: as of 12/27/12 I am $10 in profit... Not to shabby



    With around 10k impressions left. Hoping to hit 100% roi and then scale this baby up. I will test it with about 100k impressions and see how it goes. Maybe with a different banner if I like what my designers bring back to me!
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  • Profile picture of the author Ampli
    very nice info specially thanks for including the pics and the banners you used.
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  • Profile picture of the author im1217
    What ad networks do you recommend for starting with low budget media buys?
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  • Profile picture of the author loss1988
    Yeah the banner seems not too much eye-catching, keep up the good work mate !
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  • Profile picture of the author hnb16t
    Great case study mate , how long did it take you to set the campaign up ? is the offer a email submit ?
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    • Profile picture of the author Dasilva Marketing
      Originally Posted by im1217 View Post

      What ad networks do you recommend for starting with low budget media buys?
      I suggest maxbounty and neverblue. Although any network will due. If you see one network that has the same offer as another network but pays better choose the network with the better paying offer. Just make sure the network is credible.

      Originally Posted by loss1988 View Post

      Yeah the banner seems not too much eye-catching, keep up the good work mate !
      Yeah not at all. Im going to make a banner with a CTA.

      Originally Posted by hnb16t View Post

      Great case study mate , how long did it take you to set the campaign up ? is the offer a email submit ?
      It took me less then 15 minutes. I just grabbed a link and saved an image. And yes this is an email submit. + confirmation.
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  • Profile picture of the author cucr3
    Thank you. Now this is a case study. BTW a member above me asked for which ad network, and you replied with CPA network suggestions. Maybe you could correct that to help us out?
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    • Profile picture of the author im1217
      Yes, I meant where are good places for media buys? I am looking for a good "banner display" network with low costs and converts well. I was extremely disappointed with Adbrite.

      Originally Posted by cucr3 View Post

      Thank you. Now this is a case study. BTW a member above me asked for which ad network, and you replied with CPA network suggestions. Maybe you could correct that to help us out?
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      • Profile picture of the author Dasilva Marketing
        Originally Posted by cucr3 View Post

        Thank you. Now this is a case study. BTW a member above me asked for which ad network, and you replied with CPA network suggestions. Maybe you could correct that to help us out?
        Ohh okay. I apologize for that.

        Here are my top 3 (in the order they appear).

        Buy Ads | BuySellAds
        AdEngage - Engaging Internet Advertising
        SiteScout

        And thanks for that. I will post more as to where I was advertising after I finish the testing. Right now I want to keep the source hidden so that I dont get a bunch of competition out of no where!

        Originally Posted by im1217 View Post

        Yes, I meant where are good places for media buys? I am looking for a good "banner display" network with low costs and converts well. I was extremely disappointed with Adbrite.
        Mentioned the self serve media buys above. You can also go direct with big sites but I dont suggest that. My highest media buy ever was $5,000 for a month and the results where phenomenal. So once you start putting in more money you get better rates which means you have more room for a bigger profit. Also for 'banner display' I would suggest starting off with google display network and they have a STUPID low cost per click on their display network. Thats a great place to start.
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  • Profile picture of the author bbpps
    Originally Posted by Dasilva Marketing

    450 impressions right now

    And here are my stats:
    IMAGE#1

    This started running about an hour ago.

    9 clicks 1 lead.

    -$18 in profit so far.

    Projected: say I do keep going at 500 impressions = 10 clicks and 1 lead that means... 50,000/500 = 1000 clicks and 100 leads = $200. Aka $180. #'s are going to be much lower. But right now we are good to go!



    Posted from Warrior Forum Reader for Android
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  • Profile picture of the author hnb16t
    Any updates ?
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  • Profile picture of the author Dasilva Marketing
    UPDATE!!

    So my 50,000 impressions for $20 are done... here are my results.. Ill also explain the dating offer in a little bit.



    So I got 60 clicks and 22 converrsions at $2 per lead. So i hit $44 which means $22 in profit. About 120% ROI. Not to bad. I might scale this up after Im done with my other media buy.

    Which leads me to another media buy I am currently doing.

    Running it with adult traffic which I know really well!

    Here are the average per 1,000 impressions:

    I put in $50 for now.

    Here are the demographics of where I am advertising:


    and so far I have gotten 2 leads. Im down - $40 right now and have wasted only about $6. So it total im positive $4.

    As for the banner I am not allowed to post it up on the forum publicly.
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  • Profile picture of the author cucr3
    What about the buy for this case study?
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  • Profile picture of the author QtoBrooklyn


    is this demo info provided by trafficjunky for each site or is it from some other site?
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    • Profile picture of the author Dasilva Marketing
      Originally Posted by cucr3 View Post

      What about the buy for this case study?
      This case study for the partner with paul offer I ran through buysellads. The exact site I used im not going to disclose just yet to keep my competition at none

      Originally Posted by shimmi View Post



      is this demo info provided by trafficjunky for each site or is it from some other site?
      This demographic you can find on Home | Quantcast and its a great research tool for targeting demographics. I just plugged in the site I was going to use on trafficjunky network and saw if I could find a good offer for that traffic source.
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  • Profile picture of the author QtoBrooklyn
    what's your CTR on the banner right now for that biz offer?
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  • Profile picture of the author eniggma
    I will definitely keep an eye on how its going for you man, i love case studies.
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    "Successful people do the things unsuccessful people won't do" - (Somebody successful) :)

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  • Profile picture of the author easyincomeguide
    Nice case study, I'm looking forward to seeing the final results of this. In this dumps economy so many people looking for ways to earn a side income and there are huge trusted ways to make money online. I love your way of presentation.
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  • Profile picture of the author Dasilva Marketing
    Alright guys so yesterday i have completely paused / finished for now. I am working on an upcoming media buying WSO. So my final results were:

    Spent: $20

    Total Rev: $50
    Total Profit: $30

    Here is what you got:



    I might keep running this campaign for a little while longer but for now I am working on a new WSO and making another case study with an adult (amolatina) offer.
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