Starting CPA+PPC Business

9 replies
Hey Warriors,
firstly, happy new year to everyone

Lets start, as I said in thread headline I am starting CPA Business. Few days ago I become member of one of the private CPA networks.

I am sending traffic with Microsoft Adcenter (Bing Ads). I want to know what testing process you recommend me to start with. I have in mind here: how many ads variations needs to be created per offer, how high bids you recommend, with how many keywords per ad is optimal to start with, is it good to run all ads with same keywords, daily budget per ad(to test)? Here are some "support" questions to help you understand what I need to know.

So if I sum up everything, I need to know how its the best to start with ad variations testing per one offer.

I hope you will understand what I need to know I am looking to find best ad variation, than I will scale it. I will post here my earning results, so it can be called my CPA journey My first goal is to reach 50$ per day

Thanks a lot
#business #cpa #ppc #starting
  • Profile picture of the author Christian Little
    Originally Posted by dodinda View Post

    I am sending traffic with Microsoft Adcenter (Bing Ads). I want to know what testing process you recommend me to start with. I have in mind here: how many ads variations needs to be created per offer, how high bids you recommend, with how many keywords per ad is optimal to start with, is it good to run all ads with same keywords, daily budget per ad(to test)? Here are some "support" questions to help you understand what I need to know.
    Alot of those questions will depend on a) your budget, and b) your skill set.

    You should be testing 3 different ads minimum for each format you are using at all times. Ideally more, but if you are running on a small budget multiple ads and a huge keyword basket aren't really an option.

    For bids, you want as cheap as possible while still generating conversions. This varies on a lot of factors like the specific offer, how well it converts, your ad text, etc.

    For how many keywords per ad, there's no real limit but you are supposed to create each ad group by common keywords:

    Group 1:
    Widgets
    Blue Widgets
    Red Widgets

    Group 2:
    Sprockets
    Blue Sprockets
    Red Sprockets

    Grouping your keywords properly lets you properly test your ads as well as your landing pages.
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    • Profile picture of the author dodinda
      Originally Posted by Christian Little View Post

      Alot of those questions will depend on a) your budget, and b) your skill set.

      You should be testing 3 different ads minimum for each format you are using at all times. Ideally more, but if you are running on a small budget multiple ads and a huge keyword basket aren't really an option.

      For bids, you want as cheap as possible while still generating conversions. This varies on a lot of factors like the specific offer, how well it converts, your ad text, etc.

      For how many keywords per ad, there's no real limit but you are supposed to create each ad group by common keywords:

      Group 1:
      Widgets
      Blue Widgets
      Red Widgets

      Group 2:
      Sprockets
      Blue Sprockets
      Red Sprockets

      Grouping your keywords properly lets you properly test your ads as well as your landing pages.
      I like your tips Thanks. My budget will look like around 400-600$ per campaign.

      So if I understand correctly, if I promoting weight loss product than it is good to create:
      1. ad group (about boosting metabolizm and keywords related)
      2. ad group (losing weight and keywords realted)
      3. ad group ( losing fat and related keywords)
      True?

      I think my biggest mistake was that I have put all those keywords in same pocket
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      • Profile picture of the author Christian Little
        Originally Posted by dodinda View Post

        I like your tips Thanks. My budget will look like around 400-600$ per campaign.

        So if I understand correctly, if I promoting weight loss product than it is good to create:
        1. ad group (about boosting metabolizm and keywords related)
        2. ad group (losing weight and keywords realted)
        3. ad group ( losing fat and related keywords)
        True?

        I think my biggest mistake was that I have put all those keywords in same pocket
        That's your first mistake, your second mistake is trying to go after keywords like "losing weight". That will put you up against the big boys, you need to look at smaller keywords until you have the hang of things. Otherwise you'll be spending $5/click because you are competing against companies like Jenny Craig and the other big multi-million $ spenders.

        You might want to start reading up on how to do keyword research for PPC campaigns before you start dumping that kind of money in, sure you could get lucky but the odds are against you if you don't do some research.
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        • Profile picture of the author dodinda
          Originally Posted by Christian Little View Post

          That's your first mistake, your second mistake is trying to go after keywords like "losing weight". That will put you up against the big boys, you need to look at smaller keywords until you have the hang of things. Otherwise you'll be spending $5/click because you are competing against companies like Jenny Craig and the other big multi-million $ spenders.

          You might want to start reading up on how to do keyword research for PPC campaigns before you start dumping that kind of money in, sure you could get lucky but the odds are against you if you don't do some research.
          Yea I need this PPC keyword research. Can you suggest me some link where I can find guide for this??
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  • Profile picture of the author Dan B Rusu
    Try to shoot for a more "untapped" niche, or use a traffic source that is less saturated
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  • Profile picture of the author Jonathan Smith
    Weight loss is a killer niche to be in right now due to the holidays being over and everyone making weight loss resolutions. Bid high and have about 4 ads going as well as landing pages. Test, test often and test more. KEEP TESTING!

    I have a few affiliates who just run weight loss for the first two months of the year then they retire the rest of the year from their profits. You tell me what you think is possible with this niche.

    Good luck.
    Signature

    VOTE FOR MY LATEST REMIX: https://goo.gl/jwHF0j
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  • Profile picture of the author PPC-Coach
    Weight loss is huge right now. I run a weight loss site as well as promote it. Bidding on generic terms is death to your pocket book though. You have to figure out your angles and build an ad set to match it pointing to a landing page that suits.

    Example for one of my campaigns on adwords for my weight loss site, (http://thatweightlossguy.com):

    Landing Page:

    HTML Code:
    http://thatweightlossguy.com/7-foods-you-should-never-eat


    YES you can run squeeze pages on adwords for legit businesses where you are not an affiliate. If you don't believe me here's some stats from that page:



    Ads:





    Keywords:



    All I did was take an angle offering advice and a free video on foods you should never eat. I've got a couple variations of that landing page going too. I'm building a list with it and marketing to the list. (Which is what every business online should be doing).

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    • Profile picture of the author s1d
      Originally Posted by PPC-Coach View Post

      Weight loss is huge right now. I run a weight loss site as well as promote it. Bidding on generic terms is death to your pocket book though. You have to figure out your angles and build an ad set to match it pointing to a landing page that suits.

      All I did was take an angle offering advice and a free video on foods you should never eat. I've got a couple variations of that landing page going too. I'm building a list with it and marketing to the list. (Which is what every business online should be doing).

      Cool Information - but I got a question. Are you not making money on the email leads you're generating? Or, are you just building a list to mail to?
      Signature

      adult paysite veteran, mainstream cpa newbie

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  • Profile picture of the author MarketingJessie
    If you are going to start with PPC than first you should do some extensive research.

    Find keywords that are cheap. Dont go after weighloss, credit, credit cards, **** or any other words that are going to cost you .50-.60. Find keywords that you can get for .05 to .10 or so.

    This than gives you opportunity to spend some money and if you are tracking you can start finding your golden nuggets and just work with keywords that are converting and build off those.

    Find your niche than build you a landing page directly after.

    The easiest way I teach a few of my students to start off is with using a co reg path on the back end of there simple sites.

    A co reg path is really good cause they will optimize the backend for you. Once you see what is converting than you can easily do it yourself.

    But start small. Expect to lose at first. After that you can scale up and make serious money!
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