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[ASK] Prosper202 SubIDs

by scar tissue
9 replies
Hi guys,

I need your help, please. This is going to be my first time ever to deploy a very big campaign on Bing with almost 100K keywords (direct linking / broad match) and I have grouped them into hundreds of AdCopies & AdGroups but I don't know how am I able to setup the SubID and its variations on P202. Since it's impossible to track based on {keyword} alone, how am I able to also monitor this campaign right down to AdCopy & AdGroup ? Thanking you in advance, guys!
#prosper202 #subids
  • Profile picture of the author seregap
    you can give different c1, c2, etc ids to your ad copies and groups
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    • Profile picture of the author scar tissue
      Originally Posted by seregap View Post

      you can give different c1, c2, etc ids to your ad copies and groups
      Originally Posted by Christian Little View Post

      The seregap said it is correct, use the c1 - c4 variables.

      c1 = Campaign Name
      c2 = Ad Group
      c3 = Ad Name

      That way you can filter it out in the Group Overview report.
      Is it like this ?

      _http://domain.com/tracking202/redirect/dl.php?t202id=999&t202kw={keyword}&c1={campaign}&c 2={adgroup}&c3={adcopy}
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      • Profile picture of the author Christian Little
        Originally Posted by scar tissue View Post

        Is it like this ?

        _http://domain.com/tracking202/redirect/dl.php?t202id=999&t202kw={keyword}&c1={campaign}&c 2={adgroup}&c3={adcopy}


        Pretty much yes. I wouldn't put the full ad copy into a c variable, just put something like "AdA", "AdB", "AdC", etc.
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        • Profile picture of the author scar tissue
          Originally Posted by Christian Little View Post

          Pretty much yes. I wouldn't put the full ad copy into a c variable, just put something like "AdA", "AdB", "AdC", etc.
          Ahh, yes of course! I just want to make sure first that the format is correct. This is my first time ever creating a monster campaign instead of one or two adgroups etc which I can easily monitor them manually, thanks to both of you
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  • Profile picture of the author Christian Little
    The seregap said it is correct, use the c1 - c4 variables.

    c1 = Campaign Name
    c2 = Ad Group
    c3 = Ad Name

    That way you can filter it out in the Group Overview report.
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  • Profile picture of the author Nana Gilbert-Baffoe
    For extra info I have a full blog post on the c1-c4 variables here:

    The New Prosper202 Tokens: Cool Stuff You Never Knew Was Possible | Nana Gilbert-Baffoe
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    • Profile picture of the author scar tissue
      Originally Posted by Nana Gilbert-Baffoe View Post

      For extra info I have a full blog post on the c1-c4 variables here:

      The New Prosper202 Tokens: Cool Stuff You Never Knew Was Possible | Nana Gilbert-Baffoe
      Hi Nana,

      Thanks for coming and the link as well but your example doesn't use curly brackets {} at all so which format is correct if I want to track down each of adgroup and adcopy?

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      • Profile picture of the author Nana Gilbert-Baffoe
        Hi I didn't use curly brackets because I hard coded the values in the example link.

        In your case you can use the following as you did in an earlier post:

        hxxp://domain.com/tracking202/redirect/dl.php?t202id=999&t202kw={keyword}&c1={campaign}&c 2={adgroup}&c3={adcopy}

        This will allow you to dynamically pass in values to Prosper202 from bing (or any other traffic source)
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        • Profile picture of the author scar tissue
          Originally Posted by Nana Gilbert-Baffoe View Post

          Hi I didn't use curly brackets because I hard coded the values in the example link.

          In your case you can use the following as you did in an earlier post:

          hxxp://domain.com/tracking202/redirect/dl.php?t202id=999&t202kw={keyword}&c1={campaign}&c 2={adgroup}&c3={adcopy}

          This will allow you to dynamically pass in values to Prosper202 from bing (or any other traffic source)
          OK noted, thanks

          BTW in case anyone interested, I just found some tokens that Bing Ads currently supports :

          1. Keyword
          - Shows the keyword that generated the click
          - Append: &keyword={Keyword}
          - Parameter: keyword

          2. Query
          - Shows the keyword entered that generated the click
          - Append: &query={QueryString}
          - Parameter: query

          3. Match Type
          - Shows the Match Type that triggered your ad (e = exact, p = phrase, b = broad)
          - Append: &match={MatchType}
          - Parameter: match

          4. Ad ID
          - Shows the Ad ID assigned by Big Ads for the Clicked Ad
          - Append: &ad={AdId}
          - Parameter: ad
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