I ran an ad I threw together quickly, was eye catching, related to offer, good cta, contrasted with POF colours etc but after 10k impressions my CTR was hovering around 0.06% with no conversions. I wouldn't be that fussed about the CTR if it was converting. I thought this was probably because there was no link between the creative and the offer's landing page.
So I put together something based on the landing page, same faces, colours, solid cta whilst still contrasting etc and I'm now getting just under a 0.04% ctr with no conversions. I've made some tweaks which are running now to try and get this working.
But I'm just wondering if anyones got any ideas? This is obviously a pretty popular niche, could it just be oversaturated so lower ctr? My campaign is super targeted with all the usual stuff as well.
I'm going to keep testing but I just wondered if anyone else is running any Christian dating offers with a similar experience?
If not I'll just keep testing