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An old PPV Ringtone Campaign Revealed

by ChrisBa
9 replies
I know ringtones aren't near what they used to be but I wanted to share a little campaign I had going, i'm hoping that other can use the framework behind it and hopefully it will help them on their journey..


So here is our strategy

My strategy was to focus on one music artist at a time. For my example, I used Justin Bieber. I did all of my url/keyword research for Justin Bieber and Justin Bieber songs.

From a quick search on Google (I'm not going to post all the results, but here are the top ones), here are some of the top results for "Justin Bieber"

PHP Code:
www.justinbiebermusic.com
twitter.com/justinbieber
www.youtube.com/watch?v=kffacxfA7G4
www.youtube.com/watch?v=CHVhwcOg6y8
www.myspace.com/justinbieber
www.facebook.com/JustinBieber
www.justinbiebernew.com
bieberfever.com
www.last.fm/music/Justin+Bieber
j-bieber.org
celebuzz.com/celebrities/justin-bieber 
I started with approx 50-100 targets. You'll notice that I included youtube video's too.. this is something that many people overlook

Now on to the landing page, it's not going to be anything fancy, just something very simple.




Input? Thoghts? Questions? Etc?
#campaign #ppv #revealed #ringtone

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