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Statistics question

by Dan Sherman Marketing
4 replies
This might be very basic, but here goes: in my PPC campaigns Google shows easily 30 more clicks on a campaign then my affiliate networks. For example on campaign 1, google shows 35 clicks, but network X shows 5 clicks for the same day. Does clicks mean something different to big G and the network? What's the reason? Thanks!!!!
#question #statistics
  • Profile picture of the author Adbeat
    Are you direct linking or sending traffic to a landing page?
    Are you sending the proper geo targeted traffic?
    If you are direct linking and sending traffic from the right geo location then that is a problem and you should speak to the network about it. I would not run that offer until they sort it out.
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  • Profile picture of the author MicahF7
    The reason why is probably this ( Your affiliate manager would probably tell you the same thing )

    The CPA networks track UNIQUE clicks or hits and Google does not... That means if 1 person clicks on your add 10 times, Google will count 10 clicks, but the cpa network will only count that person 1 time, the cpa networks will not count the same person several times, only once.

    There may be other reason, but I am pretty sure this is the case... I remember some people that had worked with google adwords were talking about this.

    Maybe some click fraud from competitors.



    Thanks

    Micah Rush


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    • Profile picture of the author malfumos
      Maybe you don't hit what the clickers or buyers are looking for. Maybe you should try making a nice campaign that is very eye catching to the clickers or buyers.
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      • Profile picture of the author intmed
        In my case I see several clicks from google, and more in my affiliate network.What do you think?
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