[Case Study] PPV (LI) -> Email Submit (Peerfly)

19 replies
Hey Guys, I'll try to keep this to the point. Since I've been having trouble getting profitability where many others have seemed to do well, I figured the next step would be to just show all of my details and see what you guys think.

I've been testing different Peerfly offers against lead impact and haven't been able to get anywhere near pofitability. I'm doing email submits at the moment since I'm thinking a lower commish would lead you to being able to determine profitability quicker.

So here's what I'm doing, please let me know what you would do next and any mistakes along the way you saw:

1) I looked on peerflyoffers.com to find an email submit that allows ppv: iPad2 Color Choice - White LP2
This one is a free ipad offer.
2) I built a landing page with gimp: http://tctlnk.com/ipad1 (Simple click through to affiliate link, clicking won't messs up my tracking, but do not submit the offer please )
3) I set up all of my tracking and tested it.
4) I pulled lists of urls that are relevant to the following keywords:
"ipad", "ipad2", "ipad 2" "ipod", I ended up with 515 urls.
5) I pruned and de-duped and removed things like youtube.com and uploaded my campaign to leadimpact
6) I set an initially high bid price (between .030 and .035 on autobit) to drive some clicks to test with
7) I watched it to shut off the bad performers after it went live after they hit about $2 per site without producing sales. A couple had high volume and ate quicker than I could catch, but the $10-20/day cap I had caught it.

After about a week and $58 bucks I paused it.

Now at this point, I've got SOME data, here it is:

EPC = earnings per click
CPI = Cost Per impression
CTR = Click Through Rate on my Lander
CT = # of Click Throughs
salesMade = Email submissions reported by peerfly
CR = Conversion Rate of Submissions Per Impression
SaleDollars = Amnt per submit
Profit = SaleDolars - cost



At that point, I took the ones that had somewhat acceptable EPC and re-ran them in a new campaign with the same Landing page, etc.

This time after a week, they all read very much in the red.

Now, I've tried this on several email submits now, same story.

A) What's your impression of the outcome of this testing?
B) Do you notice anything I'm doing wrong?
C) Seeing the landing page and the offer and the numbers, What would you do next? If you feel the problem is the offer and you would drop it, what would you do to not pick a bad one again?

I'm having the same issues over and over again. Either my targets don't produce much volume (5-10 clicks per day) or they don't produce conversions on the submits.

One thing to note is that my conversion rate ON the lander is significantly higher than the total average (about 5% instead of 1-2%)

Thanks in advance guys, and I hope this discussion helps others too.
#> #case #case study #cpa #email #leadimpact #peerfly #ppv #study #submit
  • Profile picture of the author chintz24
    Hey this is great stuff :

    The thing with PPV is you have to have different angles.
    Everyone has tried get a free ipad, then there came - vote for your favourite stuff and win an ipad, etc etc.

    For stuff like this, come up with unique angles.
    Now for your URL's think of something that goes with your angle.

    For e.g. I just had an idea of an angle - GIFT AN IPAD. So choose the URLS such that they are suggestions of gifts, gift shops, etc.

    Also what tracking platform is that?
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    • Profile picture of the author skyzero
      Originally Posted by chintz24 View Post

      Hey this is great stuff :

      The thing with PPV is you have to have different angles.
      Everyone has tried get a free ipad, then there came - vote for your favourite stuff and win an ipad, etc etc.

      For stuff like this, come up with unique angles.
      Now for your URL's think of something that goes with your angle.

      For e.g. I just had an idea of an angle - GIFT AN IPAD. So choose the URLS such that they are suggestions of gifts, gift shops, etc.

      Also what tracking platform is that?
      Hey chintz thanks for the reply. I'll try your suggestion.

      Tracking platform is home-grown (I'm a software dev), the screenshot is just an excel sheet from my database query.
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  • Profile picture of the author Dunhill
    I am having same problem as you do. Well I even purchased subscription for ppv spy from WF. Even says that winning campaign at the moment is ipad offer with apple.com as URL targer. I even took the bid to highest to get rank 1 for the target and $10 just vanished into thin air lol. I should cancel that ppv spy thing and think of my own creatives. I was thinking if you are promoting on more apple domain, you should write something like "We are giving them out for free for a limited time. No Purchase necessary." Try to talk like you are an apple representative I guess? lol. I am not sure if it will work since I am no expert yet.. still learning.
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  • Profile picture of the author alchebank
    I suggest you to try different angles of marketing. Instead of using the offer's landing pang, I'd suggest you to create competition page such as Who gonna win the premier league? Answer the question to win Free iPad, then sen visitor to the offer's page.

    It can lead you higher CTR and conversion rate. Try to do split tests as well.

    Hope this help
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    • Profile picture of the author MEMORIES89
      Originally Posted by asakura View Post

      Answer the question to win Free iPad, then sen visitor to the offer's page.
      That would be the best choice because then only people will click, those who are willing to answer your questions.

      This way you will reduce click cost and more conversions.
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    • Profile picture of the author skyzero
      Originally Posted by asakura View Post

      I suggest you to try different angles of marketing. Instead of using the offer's landing pang, I'd suggest you to create competition page such as Who gonna win the premier league? Answer the question to win Free iPad, then sen visitor to the offer's page.

      It can lead you higher CTR and conversion rate. Try to do split tests as well.

      Hope this help
      Thanks Asakura, I'll definitely try this out.
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  • Profile picture of the author MikeMorgan
    email/zip submit offers are not suitable for PPV beginners , unless you have a very unique angle and approach .
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    • Profile picture of the author skyzero
      Originally Posted by Mike Morgan. View Post

      email/zip submit offers are not suitable for PPV beginners , unless you have a very unique angle and approach .
      Hi Mike, thanks for the advice, what would you do instead?

      Any specific examples would be much appreciated!
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  • Profile picture of the author movemaker
    Interesting case study here bro. Keep us posted. I would def like to know how this turns out.
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  • Profile picture of the author ChrisBa
    Right away I can tell you're on the right track and if you keep up what you are doing you will find success - the most important part is you are tracking your data and logging it, this is what (estimated) 80%+ of people do not do..

    My recommendations is to change the offer to something other than an e-mail submit, change the landing page to something a little "less professional", i find often my best results are often an ugly landing page (see: http://www.warriorforum.com/ad-netwo...-revealed.html)

    Also try rotating through a few differnet landing pages to test how they convert..

    A few different things you might want to consider about your LP:
    Size - LI's pop-up size is 800x600, it looks like your not taking advantage of the real estate you are being given
    Buttons - I'd change the click here to a better call to action
    Urgency - think about adding a counter "this offer expires in xx seconds"

    Also maybe try different ipad images
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    • Profile picture of the author skyzero
      Originally Posted by ChrisBa View Post

      Right away I can tell you're on the right track and if you keep up what you are doing you will find success - the most important part is you are tracking your data and logging it, this is what (estimated) 80%+ of people do not do..

      My recommendations is to change the offer to something other than an e-mail submit, change the landing page to something a little "less professional", i find often my best results are often an ugly landing page (see: http://www.warriorforum.com/ad-netwo...-revealed.html)

      Also try rotating through a few different landing pages to test how they convert..

      A few different things you might want to consider about your LP:
      Size - LI's pop-up size is 800x600, it looks like your not taking advantage of the real estate you are being given
      Buttons - I'd change the click here to a better call to action
      Urgency - think about adding a counter "this offer expires in xx seconds"

      Also maybe try different ipad images
      Hey Chris, awesome advice. Thanks a bunch, I have some specific questions on your answer:

      1) For the other than email submit piece, what types would you consider?
      Something requiring more of a full form submit?
      Something requiring a credit card? If so, what price points would you start at?
      Something requiring a download?
      I'm assuming you're also saying something that's still mass market or are you suggesting more niched?
      2) Less professional will be easy to do
      3) For the size, is 800x600 the inner window size or the outer one? I was under the impression it's the size of the window including toolbars and all that? Do you know what the average viewable size is?
      4) Ok, I'll brainstorm some other CTAs, any suggestions on what works for you?
      5) I'll definitely try the urgency out

      Also, LI is ok with audio as long as you offer a button to stop playback right?

      Thanks again for taking the time to respond.
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      • Profile picture of the author seminyha
        Hey Skyzero.
        Asked you about hosting on another thread n you mentioned rackspace.
        I checked out their pricing and did not know what i was looking at, so many options.
        Which one are you going with?
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        • Profile picture of the author skyzero
          Originally Posted by seminyha View Post

          Hey Skyzero.
          Asked you about hosting on another thread n you mentioned rackspace.
          I checked out their pricing and did not know what i was looking at, so many options.
          Which one are you going with?
          Hey seminyha, I would suggest for your hosting, not to do what I do. I'm using VMs to host my stuff since I'm a linux expert and I wrote custom software to do my tracking.

          NOTE: Custom tracking is not necessary. I'm just lazy so I make programs to do some work for me.

          I would say if you're starting out I don't see any reason not to just use shared hosting (which I have used in the past) as anything you will want to install will likely be in PHP and ANY host can handle that.

          Also, (in my opinion) I think hosting should not take any more of your mental energy since its the thing that contributes the least to your bottom line as long as it works.

          Testing campaigns, offers, sources and pages will get you a whole lot further.

          But back to the hosting, just make sure to pick a host with cpanel and everything will be easy for you. I have heard good things about bluehost and hostgator so you might want to check them out.

          Does that answer your question?
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          • Profile picture of the author seminyha
            Thanks for your answer Skyzero.
            Got what you are saying.
            I hope to hear from a cpv player using hostgator successfully.
            I am using them for hosting right now because of their low price but have doubts about the speed my ads are being loaded.
            Anyone with experience please chime in.
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            • Profile picture of the author skyzero
              Originally Posted by seminyha View Post

              Thanks for your answer Skyzero.
              Got what you are saying.
              I hope to hear from a cpv player using hostgator successfully.
              I am using them for hosting right now because of their low price but have doubts about the speed my ads are being loaded.
              Anyone with experience please chime in.
              Hey Seminyha, this thread has a lot of people's advice on the matter:
              http://www.warriorforum.com/ad-netwo...t-off-ppv.html

              If you do an advanced search here, you can search for hosting in just the CPA forum. That's how I found it.

              Either way though, if it was 100% more effective to use VPS, 100% of 0 is 0, so just make sure that whatever you choose, you keep pushing the ball down the court
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  • Profile picture of the author gabibeowulf
    Here's what I would change...

    1) Take the users email rather than just send them straight to the email submit. It makes sense to me to send them more freebies for increased revenue, something you can't really do if you're plainly sending them to one email submit.

    2) Better and broader targeting. It seems your ad shows up to people that already own an Ipad. Here's something that I would try: people for are looking for good deals and coupons, people who are actively looking to buy an ipad (you can target the best selling product pages on amazon), reward people for being a fan (are you a twilight fan? answer correctly the following question and you'll have a chance to win the new ipad)

    -Gabriel
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    • Profile picture of the author skyzero
      Originally Posted by gabibeowulf View Post

      Here's what I would change...

      1) Take the users email rather than just send them straight to the email submit. It makes sense to me to send them more freebies for increased revenue, something you can't really do if you're plainly sending them to one email submit.

      2) Better and broader targeting. It seems your ad shows up to people that already own an Ipad. Here's something that I would try: people for are looking for good deals and coupons, people who are actively looking to buy an ipad (you can target the best selling product pages on amazon), reward people for being a fan (are you a twilight fan? answer correctly the following question and you'll have a chance to win the new ipad)

      -Gabriel
      Thanks Gabriel for the advice, I'll definitely do #1 after I get a generally profitable campaign and #2 I think I should test immediately.

      Thanks again!
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  • Profile picture of the author Greedy
    Things to consider adding to your page:

    - Add countdown time.

    - Add amount remaining.

    - Call out geo. For "For California Visitors ONLY!"

    - Add audio.

    - Flashing GIF. Maybe a GIF of the iPad Spinning.

    - Make your buttons match the offer's page buttons.
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    • Profile picture of the author skyzero
      Originally Posted by Greedy View Post

      Things to consider adding to your page:

      - Add countdown time.

      - Add amount remaining.

      - Call out geo. For "For California Visitors ONLY!"

      - Add audio.

      - Flashing GIF. Maybe a GIF of the iPad Spinning.

      - Make your buttons match the offer's page buttons.
      Awesome, thanks for the advice Greedy, I'll try all of them!
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