An Affiliate Manger (more than one) told me "..your landing page should just be something to warm them up for the offer page. Do not put too much on it. Some bullet points a nice headline and maybe a good picture and that's it..."
They discouraged me from posting video, faq's or even what you and I would call a traditional squeeze page approach. In other words, don't spend time selling them. Just keep the crowd moving.
Is this sage advice? Would you say it depends on my traffic source. If I am using "buyer" keywords/phrases is the job already complete and I am overselling? Will someone welcome a video?