Email copy that hits the inbox

11 replies
Hi all,

I am struggling to write email copy for bulk mailing which actually hits the inbox. Taking out all the technical aspects about relays and domain related stuff, does anyone here have some good suggestions based on experience?

Thanks in advance,
Gary.
#copy #email #hits #inbox
  • Profile picture of the author vMartin
    Here is a list of words that "can" trigger spam and more helpful tips.

    Spam Filters: The Truth about Email Marketing Gatekeepers

    The list is pretty long...

    If you have a good technical setup this shouldn't be much of a issue.
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  • Profile picture of the author Greedy
    Keep your headlines short, and body concise.

    Make sure you use their name. (Probably already are.)

    That has always worked the best for me.

    Stuff like...

    RE: NAME, where have you been?
    NAME, How Are Things?
    NAME, A Confirmation.
    NAME, Only 5 Spots Left!
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    • Profile picture of the author Gary336
      Originally Posted by vMartin View Post

      Here is a list of words that "can" trigger spam and more helpful tips.

      Spam Filters: The Truth about Email Marketing Gatekeepers

      The list is pretty long...

      If you have a good technical setup this shouldn't be much of a issue.
      Originally Posted by Greedy View Post

      Keep your headlines short, and body concise.

      Make sure you use their name. (Probably already are.)

      That has always worked the best for me.

      Stuff like...

      RE: NAME, where have you been?
      NAME, How Are Things?
      NAME, A Confirmation.
      NAME, Only 5 Spots Left!

      Thanks very much for the help.
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    • Profile picture of the author LukePeerFly
      Originally Posted by Greedy View Post

      Keep your headlines short, and body concise.

      Make sure you use their name. (Probably already are.)

      That has always worked the best for me.

      Stuff like...

      RE: NAME, where have you been?
      NAME, How Are Things?
      NAME, A Confirmation.
      NAME, Only 5 Spots Left!


      Practicing what you preach Works most of the time for me
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      ^ My Blog

      Are you an affiliate that runs PPV advertising? You need my PPV target scraper!
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  • Profile picture of the author ChrisBa
    Luke, can you show us the body of those e-mails? jk..

    There is some gold in here.. Using their name is a must and a headline(subject) that not only addresses them but catches there attention is the other must..
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  • Profile picture of the author Greedy
    haha yup. Also regarding the stuff Luke posted from those blasts of mine, I really try to keep stuff straight forward when emailing other marketers. Most of them know how the email game works.

    Point being you have to know your target demo.

    Anyways here is a nice headline split from a Biz-Opp list of mine...

    All sent on Tuesday mornings.

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  • Profile picture of the author mick232
    I think putting the persons name in the subject line is one metric that can be used by the spam filters to identify 'marketing' emails (be that spam in the true sense, bulk mail through private servers and commercial relays, or mailings to aweber type lists) - when was the last time you send an email to a friend/family member that had their name in the subject line?

    It may help with your open rate, but I doubt that it helps with inboxing (and suspect it hurts it, but I have not tested it fully)
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    • Profile picture of the author ChrisBa
      Originally Posted by mick232 View Post

      I think putting the persons name in the subject line is one metric that can be used by the spam filters to identify 'marketing' emails (be that spam in the true sense, bulk mail through private servers and commercial relays, or mailings to aweber type lists) - when was the last time you send an email to a friend/family member that had their name in the subject line?

      It may help with your open rate, but I doubt that it helps with inboxing (and suspect it hurts it, but I have not tested it fully)
      Interesting point...
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      • Profile picture of the author malchiang
        That is why reputable AR like Aweber is important cause they did a lot of whitelisting.
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  • Profile picture of the author Gary336
    Thanks for all the great information guys.
    @Greedy - your paypal account seems to be down - I was trying to sign up and keep getting the message that the acct can not accept payments. Ouch.
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