broad, phrase, exact 7search?

by Olen

Posted: 11 years ago 6 replies

AD NETWORKS

How do you experienced warriors set up your keywords on 7search? Do you do them all broad to start, or a combination of all 3? or what?

Thanks

#7search #broad #exact #phrase

Greedy 11 years ago

Start with exact. If that converts add phrase. If that converts add broad.
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- Olen 11 years ago
  
  Thanks! For a zip or download offer, how many keywords do you usually start with in exact?
  
  Thanks
  
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the_icon 11 years ago

In my campaigns on 7search I never use broad. Even phrase can be a bit risque at times. To ensure you get the right people clicking on the ad's exact is the way to go. Phrase can work, but nowhere as near as good however it all comes down to the offer and size of audience you are going for.

Testing obviously is key.

Stick with what works.
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ChrisBa 11 years ago

I find I need to use broad on 7search to get any traffic.. I don't like using broad.. but i just find if I don't, then i don't get near enough traffic..
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Jgmurray 11 years ago

It depends somewhat on what you are promoting. For example, if you are promoting a specific brand, you probably want to stick to exact - but if your promoting and offer for the nhl in tampa for example, then capturing everything around 'nhl tampa' 'nhl tampa playoffs' or whatever, then phrase might be useful.

Test,test, test

Don't forget, the negative keywords can also be highly useful to filter out some of the cruft you don't want to pay for.

Good Luck!
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PPC-Coach 11 years ago

I always use broad on 7search.
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