MSPK question
I have some stats here from my first 7search completed campaign. I'm getting them from my 7search because prosper202 wasn't set up correctly for some of the campaign.
I have 199 clicks from 25 keywords that made $2 on $9.40 spent.
It's a download paying $1. The 2 keywords that converted cost $2.55 for one and the other one cost $.23.
In trying to determine the MSPK in looking at this campaign I'm not sure how to look at it.
The keyword that cost $2.55 got 55 clicks. I looked at a post by PPCcoach and it was something like 80% of the payout? So I guess after .80 is spent for this keyword it should have been dropped if it hadn't converted yet?
Is that how it works?
I have 199 clicks from 25 keywords that made $2 on $9.40 spent.
It's a download paying $1. The 2 keywords that converted cost $2.55 for one and the other one cost $.23.
In trying to determine the MSPK in looking at this campaign I'm not sure how to look at it.
The keyword that cost $2.55 got 55 clicks. I looked at a post by PPCcoach and it was something like 80% of the payout? So I guess after .80 is spent for this keyword it should have been dropped if it hadn't converted yet?
Is that how it works?