You should test between the two and track everything, sorry I know this is probably not what you wanted to hear, but it's the best advise that any of us can give

Sounds like the only way you would find out is to test and see what works best. Just like split testing - you need to know which one works best.

Yes, I would test both.

But make sure you call them out correctly. If someone selected "Catholics" they are probably going to response to "Meet a Catholics" better then "Meet a Christian."

Never hurts to make things super targeted with your ads.

Thanks! Yea I think that's what I'm going to try.

Btw, another question just came into my mind: When I create campaigns on POF and wait for them to get approved, do they directly get displayed (and burn money) once they`re approved or can I start displaying them whenever I want?

I'm asking because I'm thinking about uploading a lot more of campaigns than I actually want to display first.

Yes, set your budgets low.