I was just wondering why it's best to use a landing page first before leading into the offer?
I can possibly understand for CPA offers such as lead submits or zip code... since it will possibly pre-sell them and increase conversions (i hope i understand the concept correctly lol)...
But what if i wanted to promote a CB product... Is it best to direct link then?
Before i used to think that direct linking its considered best, since it decreases the amount of clicks it takes before they see the product... but i guess alot of paid traffic affiliates creates landing pages first?
Can someone please help me understand the significance, and the reasons behind it, etc?
Would definitely help me alot! , Thanks!