CPA Question; 54 clicks, 3 conversions - dating

Your are asking the wrong question.

Instead ask :

1) Is my campaign profitable?

If the answer is yes - then ramp the traffic.

If not profitable, then ask :

2) Can I optimize this to make it profitable.

A general rule of thumb we use , send 3x the CPA revenue for the offers through each combination of offer and creative before pausing them

I.e. 3 creative and three landing pages each paying $5? Send $15 through each combination before pausing creative - I.e $135 total spend.

The only metric that you should pay notice to is ROI. I.e. how profitable is each creative.

Ctr can show you if a creative is obviously not working, but remember, sometimes a creative with lower ctr can actually yield higher eCPM / eCPC and intact give greater ROI

Good or not it is depend on what is the promotion type you use to get traffic. If it is free traffic then it is good. If it is paid traffic, then it is depend on how much money do you spend to get the amount of your current commission/revenue.

Total commission/revenue - total ads spend = positive ROI, then it is good.

Try to run your current campaign for few more days to get bigger data and then you can see if it is a profitable campaign or not. Again, if it is a paid traffic then it is really depend how much money do you spend on it to get the amount of revenue you receive.

I have a campaign which give me 30 - 40 leads per 1000 clicks. Some people thing it is not good, but for me it is a profitable campaign because I not pay per click or per view for the traffic. It is a flat rate ads on my partner website.

By split testing between direct linking and landing pages will give you more data and information to find out what method work best for the offers you are currently promote. As long as you track your campaign.

Me personally always go with landing page, not direct linking. But it doesn't mean direct linking not good. If you get positive ROI with direct linking, then why you want to make yourself busy? Just push more traffic to that offer and make more money. But if you want to know how the games really is, then you should split testing with landing pages. If your landing pages good enough to get your visitors attention, your ROI will increase. Simple as that.

Cheers!

It's really hard to say, how are you promoting the offer? What's the traffic source? What technique are you using! Have you tried other offers?

- What is your traffic source?

- Are you using a landing page?

- Have you rotated offers at all?

- How are you targeting things?

Sorry to hijack the thread here, but I think this relates to be honest. There seems to be mixed opinion regarding direct linking Vs landing pages. The consensus (from what I've seen) is that a landing page will help convert at a higher percentage. My query is if myself, or Dresden14 was to use a landing page for such campaigns, what sort of content do you put on the page to actually make the lead convert?

Forgive me if that's a dumb-a** question, I'm just a bit new to this

For dating landing pages I usually see:
- a pic or more pictures of girls/boys. Amateur looking.
- a headline and few points why you should join
- a big call to action button/link

Some of them use geolocation script to say something: 4000 singles in your [city name]
Some use some urgency countdown...like registrations close in 20 seconds or so.
Some use popunders and exit popups script.

3 conversions from 54 clicks is a 5.56% conversion rate. Depending on the specific offer, that's at or slightly above the average. Most networks show you the overall conversion rate of their offers (if not, they usually tell you the EPC and you can work out the average conversion rate with it using some basic math).

So you are doing decently. Not great, but decent

Of course you need to work out if you are making a profit or not.

If you are promoting a dating offer which pays out $4 then you made a total of $12, how much did those 54 clicks cost you?

$12 / 54 clicks = $0.22 EPC. If you paid more than $0.22/click then you are losing money, for example.

Yes it's good, scale it now.

Look at what your competition is doing, and make yours better.