POF.. found some winners- What now?
I got my first POF campaign running and after almost 3 days of testing I found a few winners which got CTRs between 0.1 and 0.15. BUT I have to say that they all got 4,000 impressions so far.
That's why I have questions:
1) Are these 4,000 impressions enough to duplicate the creative?
2) When should I delete creatives? Some of my creatives got 0 clicks in more than 2,000 impressions or 1-2 clicks in 4,000 impressions.
3) What is the next step after finding winners? Duplicating them and run them on the same target group? Or splittest the same creative on different login counts and landing pages for example?
Thx!
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