My Secret For Getting KILLER CTRs On POF Dating Ads

Hey Warriors,

I don't post on the CPA subforum that much, so let me introduce myself real quick.

My name is Anthony and I've been doing IM for 6 years. Last February, I wanted to earn some extra cash, so I paid a mentor $4,000 per month to teach me how to promote dating CPA offers on Plenty of Fish.

It was so worth it. Within 3 days, I was making $100 per day. Within a few weeks, I got up to $500 per day in profit. At my "peak", I was testing up to 50 new creatives per day and spending up to $700-800.

I was doing a hosting a webinar the other day (on a completely unrelated topic) and mentioned offhand that I do CPA marketing. A lot of the attendees were curious to learn my affiliate/CPA marketing strategy, so I decided to create a post here.

I don't mind sharing this info because nowadays, I don't have time to testing new campaigns (nor do I want to). Instead, I have a few long-term campaigns that I turn on and off to make extra money on the side.

This post is going to be on how to create ads for long-term campaigns that don't "burn out" as quickly.

Let's jump right in.

In my experience the image is the most important part of your ad. If I had to estimate, I'd say your image accounts for 80-90% of your clicks. Then, your headline, then ad copy.

There's 2 types of ads I use: 110x80s and 310x110s. My mentor has tried the long banner ads (I forgot the exact dimensions). He got insane CTRs, but barely any conversions.

I've had the best results with 110x80s. They're my bread and butter. When I find a good ad, one of the ways I scale is by turning it into a 310x110.

110x80

• Pros: can dynamically insert {age} and {state}. Grabs attention better
• Cons: smaller, limited characters for title/body

310x110

• Pro: you can create your ad however you like
• Con: no dynamic insertion

I recommend starting out with 110x80s because you can test more easily. Once you find a winner, scale it to 310x110.

Ad image guidelines

Finding a good ad image is the most important part of this whole process so I dedicate 70% of my time to browsing the web for pictures. I started outsourcing this later and it saved me a lot of time, but the only reason I was able to make this work was that I knew which images generally worked and which didn't and told those guidelines to my outsources.

The things between an excellent image and an average one can be super subtle and you never know until you test. But you'll start to develop a "6th sense" after lots of testing.

But here's what I found works the best in general...

• Amateur looking images (not professional or stock photos)
• Anything weird or shocking
• If you're targeting men - women with curves, cleavage, bikinis, legs, glasses, sleepwear (although these can be tough to get approved) webcam-esque
• If you're targeting women - men with tattoos, shirtless men, muscles, uniforms (it's also a lot easier to get photos of men approved)

My process for creating photos

I screencap photos from the following websites:

• Flickr (my favorite)
• Tumblr
• Adult image boards (non-nude)
• 2leep

The last one is a traffic exchange websites with lots of weird/shocking/ strange photos. I like these sites because the images have been "pre-tested" for high CTRs.

After collecting my photos, I copy them into Photoshop. I have an Photoshop action sequence set up that automatically resizes the photo into 110x80 and sharpens the image so your ad stands out from everyone else's. (The Photoshop action saves SOOO much time.)

My secret for creating killer ads

Upload a TON of new creative. Like I mentioned earlier, at my peak, I was testing up to 50 new creative a day. And I would usually get these results:

• ~10 never get approved, even after multiple resubmissions
• ~30 have bad CTRs and I cut them right away
• ~5-10 are decent and they were profitable for a few days
• 1-3 CRUSH it. These get insane CTRs and conversions and maintained an incredibly ROI for a long time, like this one:

The key is to continue testing TONS until you find a few killer creatives. Then, focus on optimizing/scaling those. (You'll also find that your best performing ads are the ones that are slightly risqué, so you should err on the side of "too much" rather than playing it safe.)

Hope this post helps!

- Anthony

P.S. Leave a comment below with questions, and other topics you wanna hear about.

(I'm thinking about doing another post on my testing process how I decide when to cut or scale an ad... let me know!)