
CPA Peerfly Dating Offer Case Study
I also want to add the following important points:
1) This is a living case study, everything you see here is live data.
2) Because I want to avoid a bunch of people copying what I'm doing, I won't be disclosing every single detail. There are a few details that are being left out on purpose to avoid this problem.
3) This campaign has been running for about a week right now, so I have some baseline data to share in the next post.
Lastly I want to make it clear that I am not an expert with CPA marketing. I have a long track record of tradition affiliate marketing (generating sales / %-based commissions). CPA is something that I have had a fairly poor track record with, but I have never really dived into the deep end with it.
This post is going to cover the following:
-Why Peerfly?
-Offers
-Landing Pages
Why Peerfly?
I have accounts with 2 CPA networks - MaxBounty and Peerfly. Until now I have focused the little effort I did with CPA on MaxBounty and never really gave Peerfly a chance to test out their platform. That is something I want to correct, and Luke is quite active here which is also helping their case.
I've had the chance to exchange a few PM's with Luke over the past few months and even though he isn't my Peerfly Account Manager, he's been very approachable and friendly.
I have talked to my account manager at Peerfly a few times - Nikki - and she seems quite friendly and approachable as well. We have a very long thread of emails going back and forth over the past few weeks, she has been very helpful even though I am hardly generating anything right now.
Getting support and being able to communicate with the network is extremely important to me and so far Peerfly has excelled in that area (especially considering I haven't done anything with their network until now). I've learned over the years that I would rather have a really good rapport with the network I'm doing business with than getting a better pay structure out of a network I never talk to.
Because of all this, Peerfly gets my thumbs up.
With that being said, there are a few things about their system that is really starting to piss me off. But it's nothing that will make me walk away, their system just has some quirks to it that I haven't run into with MaxBounty or the more traditional affiliate networks.
Offers
I am sticking to the Dating niche for this campaign.
Why?
Simply put: sex sells.
I have been marketing products online for a very long time. Sex is one of the biggest things that sells online, and it's something I'm familiar with (I used to promote a lot of porn sites many years ago).
So I picked 2 offers from Peerfly:
xxxBlackBook: I selected this offer because I like the landing page and it accepts adult traffic from the US, Canada, and the UK (aka the "Big 3 English-Speaking Countries").
Just Hook Up: I selected this offer because the landing page looks good and it pays better than most of the other dating offers ($4.75/lead). They have a few different offers available in Peerfly, I selected a specific one and had to get approval to run with it (which I fully disclosed what I intended to do and within a few hours I was approved to run the offer). The biggest problem with this offer is that it only accepts US traffic.
So what I will be doing is building a bunch of landing pages and directing paid traffic to them. When a visitor clicks on the Call to Action (CTA) it will take them to one of those 2 offers depending on their IP address:
US visitors will get directed to JustHookUp
All others will get directed to xxxBlackBook
While xxxBlackbook doesn't allow all countries, I will be looking at buying traffic from English-speaking countries. My focus will be getting my ads in front of US visitors because the payout for Just Hook Up is better, but I know that won't always be the case.
Landing Pages
Initially I built 2 landing pages which have an almost identical layout. My landing pages have 4 parts to them:
Headline - Just a brief 1-2 sentence headline that is highlighted
Picture - A picture suitable to the offer
Text - 2-3 chunks of text (not really paragraphs, most like half-paragraphs)
Call to Action - A button of some kind
I'm not going to get into the specifics of the landing pages for now. I will say that the CTA has some Javascript functionality on it, it's not just a simple button to click to send them to the offer. I want to pre-screen all my traffic to get the highest conversion rate possible on the offer page. I will post some details on how this works later.
That's it for now, I will post more information later. The next post will focus on traffic sources and the preliminary stats that I got from them.
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Ninety-nine percent of advertising doesn't sell much of anything.
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