When to dump a keyword?

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I'm trying to figure out if and when to dump a keyword. I'm running a campaign on 7search for $1 zip submit.

The campaign has cost $12.23 and has gotten 2 conversions. The red blocks are the ones with conversions. What is a rule of thumb on how long to run a keyword before dumping. ( I guess assuming that my target audience, the ad and the offer do not enter the equation or should they at some point?)



Should I be looking at the number of clicks or the amount spent to determine when to shut off the keyword compared to what it's made?

Thanks,
#ad networks (cpm/cpl, display) #dump #keyword
  • Personally, I dump keywords when they are not making money - if the keyword cost hits what the offer pays and it has no conversions I pause/delete it
  • Olen, you have more than just keywords to pay attention to here - you also need to track traffic sources. You may end up blocking a great keyword due to a cruddy source.
    • [1] reply
    • Thanks guys for the input. I was monitoring the traffic sources and that's another question, how many hits do you allow an affiliate before you block him/her? And then you have to play that against whether the keyword sucks or not.
  • If the offer payout is under $5, I ussally test it for 2x the offer's payout.

    Then if it doesn't convert, I'll pause the keyword.
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    When to dump a keyword?

    I'm trying to figure out if and when to dump a keyword. I'm running a campaign on 7search for $1 zip submit. The campaign has cost $12.23 and has gotten 2 conversions. The red blocks are the ones with conversions. What is a rule of thumb on how long to run a keyword before dumping. ( I guess assuming that my target audience, the ad and the offer do not enter the equation or should they at some point?)