Facebook promoted post price increases 10th Feb 2013

1 replies
Has anybody experienced a huge increase in promoted post costs as of last night?

We run to around 100k people typically for about $300 typically, we do this about 3x a week on average, price has always been consistent.

Then this morning we look at some of our non promoted posts, to decide which to promote and the drop down approximate cost box is showing nearer $1000.00 to promote to the same 100k people.
#10th #2013 #facebook #feb #increases #post #price #promoted
  • Profile picture of the author Midas3 Consulting
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    • Profile picture of the author FarmerMark
      Funny - I noticed recently my Facebook ad costs skyrocketed for no reason overnight. I was buying the regular ads however, and noticed that my suggested bid went from around 0.32 to 1.50+ and even up to $5 on some ads.

      It was strange. I switched to CPM bidding and things got much more reasonable. I figured Facebook was trying to push me off of CPC bidding. They seem to prefer CPM...
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