HELP: How to gain Affiliates in our program

I am sort of new to this whole Affiliate marketing thing. I was hired at a Solar installation company as Social Media marketing manager and before the first month was over, I found myself running a complete affiliate program for them. Now, after countless hours of researching & development, the program is finally ready to accept affiliates. One problem, I don't really know how to get them to join! I have submitted the program to about 13 different affiliate directories (TwistDirectory, AffiliateSeeking, etc.) no not much avail. Mind you, the porgram has only been up for about a week but I can't help but be uneasy about how to drum up affiliates, let alone quality ones. I have tried ClickBank and they seem to need a digital product or some way to handle payments through their system. We are already with PostAffiliatePro.com for our Affiliate tracking so it seems a bit redundant to have them handling commissions as well. Same thing with Share-a-sale. I just want to get the word out to potential affiliates to get some quality sign-ups more than anything.

Our program may be a tough one to promote (we are selling Solar Power System installations in California) but we are also offering affiliates $25 per sales lead generated. So far, only one affiliate has tried to sign up and he seems to live in Vietnam & not speak english as is evidenced by his lack of response to any of my e-mails.

I am going to need some Warrior help and tips on how to get the word out about my affiliate program. Can someone help me out?