Media Buys...Your own product vs CPA?

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Im getting into media buys with sitescout. My original plan was to drive traffic to a squeeze and promote my own weight loss program. This way im building a list as well. But I do know that people make alot of money with media buys with CPA...has anyone tried both? Any insights? If I do CPA would it still be better to collect the emails then promote the offer?
#buysyour #cpa #media #product

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