7 replies
I'm confused about the whole pof bidding. Looks like i'm having my first profitable campaign, spent 1.80 & made 2.80. I was testing images, text, bidding at 0.61 for testing. so far i got 3 conversions out of 2.80 payout offer. as of right now I'm bidding at 0.51c & i found 1 ad that has ctr 0.180.
I'm thinking of lowering my bid to 0.41, maybe 0.31 or even 0.21. I'm just worried about it would effect my conversions, ctr & roi.
#bidding #pof
  • Profile picture of the author surreal
    That is something that you will have to test to find out. This depends on your targeting, as well as competing advertisers. Your placement can literally change throughout the day due to competition.

    Ultimately, you need to test it. Lower your bid 10 cents - See if traffic quality seems to drop or CTRs go down. If not, keep going to maximize ROI. In the end, youll likely hit a wall in volume in which youll need to up your bids again while scaling. All up to you.
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  • Profile picture of the author konakid
    Yep, the key to all PPC campaigns is just lots of testing. No one can really know or predict what results you will get for the targeting you have set and the specific ads you are using.

    Just try to slowly lower your bid and track the progress.
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  • Profile picture of the author Greedy
    Try it, if it effects things you can just turn it back up.

    But honestly you need more traffic before you can draw any conclusions. 3 conversions doesn't mean anything.
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    • Profile picture of the author MilkerFocus
      Originally Posted by Greedy View Post

      Try it, if it effects things you can just turn it back up.

      But honestly you need more traffic before you can draw any conclusions. 3 conversions doesn't mean anything.
      I agree with Greedy.
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  • Profile picture of the author seregap
    just make sure you are not lowering the bid for the same campaign all the time, as you will have no data to compare to, unless you transfer it to the spreadsheets all the time.

    just duplicate your campaign with the 0.41 bid
    then another copy with the 0.31 bid
    and so on.

    set your bids as one of your c variables for each campaign if you are using prosper, then it's much easier to compare the results, as the bid with the lower overall ctr is not necessarily the worst roi wise, and the other way around.
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  • Profile picture of the author bizoppmaster
    Cant tell too much for only a few dollars spend. Get back to us when you have $50-$100 of spend data.
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  • Profile picture of the author ChrisBa
    Originally Posted by fnoperi1 View Post

    I'm confused about the whole pof bidding. Looks like i'm having my first profitable campaign, spent 1.80 & made 2.80. I was testing images, text, bidding at 0.61 for testing. so far i got 3 conversions out of 2.80 payout offer. as of right now I'm bidding at 0.51c & i found 1 ad that has ctr 0.180.
    I'm thinking of lowering my bid to 0.41, maybe 0.31 or even 0.21. I'm just worried about it would effect my conversions, ctr & roi.
    Try lowering a few cents at a time, but also make sure you get a large enough sample size to evaluate how the campaign is going
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