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What is an Ad Server?

by junkdna
3 replies
I am total loss at what an ad server is.

The way I understand it, it should be a piece of software you put on your server and it serves ads when asked by a publisher's site. So I go out to all the publishers, give them a piece of code and they serve my ads on their site.

Now, I looked into few Ad Servers and they all look more like ad networks than like pieces of software.

Second question would be, are there any good free self-hosted ad servers with nice user interface. Something like Prosper202 is for tracking.
#server
  • Profile picture of the author velvetadvert
    You're totally right. There are tons of ad platforms today, I'd suggest you to avoid OpenX, though they're old school, it doesn't mean a thing. Their analytics system is pure hell, IMHO.

    SmartAdServer and Epom are great ones. Personally I like Epom better, cause they have network solution as well, plus thousand targeting features I've increased my earnings within a month after trying their platform. Plus they're free for 2 month. Both of them have tracking features.

    SmartAdServer has plenty of rich media banners, quite user-friendly, but their pricing isn't suitable for me...
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    • Profile picture of the author junkdna
      There is no pricing on the Epom's site. How much are they per month?
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      Guys With Brains Work for Guys With Balls. Guys With Balls Work for Luck.

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  • Profile picture of the author velvetadvert
    well here it is: http://epom.com/pricing
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