Well you need to keep running your campaign, collecting more data, and tweaking things according to what your data is telling you. Eliminate SubIDs and keywords that aren't getting conversions. Install Prosper so you can look into dayparting and such.

It could be a lot of things. Sometime you should do.

- Setup Prosper202 and block bad refers.

- Split test different ads.

- Split test different offers.

- Make sure you have a good landing page.

- Try eliminating broad matching depend on the size of you keywords.

7search isn't great IMO by any means but they are very cheap

They are OK, I have not had much success with them, but I haven't devoted much time there. I'm sure you can easily get a profitable campaign there with research+testing.

7Search is good for offers like Email Submits and maybe Dating offers. You just need to track your results and optimize them. Also you shouldn't make any conclusion of a $12 spend. Just keep on testing and cut out the bad converting keywords.

I don't rate 7search, it never worked that well for me but I know some people manage to get profitable with them. Make sure you track and keep an eye on the campaign VERY closely. Early days from your stats, but you might have found a campaign that works on 7search. I would keep that going. Keep us updated