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Ideas to advertise pay per call phone numbers

by cucr3
13 replies
I'm looking to bounce some ideas around on where are good places to get phone calls for pay per call leads from. I have the basics such as local online and hard copy newspapers, classifieds ad sites, yellowpages. I don't think I'm ready for billboards yet.

Wondering if anyone has some out of the box ideas? What do old people read? I figure they are more likely to call a number than fill out a lead form.
#advertise #call #ideas #numbers #pay #phone
  • Profile picture of the author jcbond
    Have you tried yahoo or google local listings. One out of the box idea is to put a phone number on the side of a car or van.
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  • Profile picture of the author freeadstime
    How about ad networks such as Adwords? they have the call button on the ads lately too.
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    • Profile picture of the author justscrewit
      Originally Posted by freeadstime View Post

      How about ad networks such as Adwords? they have the call button on the ads lately too.
      I tried that and wasted $500 because when they click the call feature on their phone, all it does is put the number in the dial pad and that counts as a "call". over 100 "calls" but only 2 connected calls.
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      • Profile picture of the author cpa-money
        Originally Posted by justscrewit View Post

        I tried that and wasted $500 because when they click the call feature on their phone, all it does is put the number in the dial pad and that counts as a "call". over 100 "calls" but only 2 connected calls.
        wow didnt knew it, i`m glad i read it before i tried it. i use regular ppc to promote phone numbers. i just list them in the sale page next to the form.
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      • Profile picture of the author ethn
        Originally Posted by justscrewit View Post

        I tried that and wasted $500 because when they click the call feature on their phone, all it does is put the number in the dial pad and that counts as a "call". over 100 "calls" but only 2 connected calls.
        That has always been one of my biggest problems with this method. However, you likely weren't prepared for this type of method for driving a call.

        You have to prepare people to make a call. In your ad text use calls to action that mention a phone call. E.g. 'call now for a quick quote', 'call now to reserve your X,Y,Z'. If people aren't prepared they get confused by the dial pad showing up, and could likely click your ad again to figure out what's going on.

        I've successfully run a few call campaigns target just mobile click to calls on AdWords. You need to find the right sort of service / product for this type of campaign.
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      • Profile picture of the author cucr3
        Originally Posted by justscrewit View Post

        I tried that and wasted $500 because when they click the call feature on their phone, all it does is put the number in the dial pad and that counts as a "call". over 100 "calls" but only 2 connected calls.
        I've been doing a little research and understand that Google has or is working to fix this problem. Anyone else know about it?
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        • Profile picture of the author ethn
          Originally Posted by cucr3 View Post

          I've been doing a little research and understand that Google has or is working to fix this problem. Anyone else know about it?
          It's why they are pushing everyone over to enhanced campaigns which give you a forwarding number. In turn they will then have the info to know whether a call has been made or not. Patience is likely the key here.
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  • Profile picture of the author 55sadhikar
    I've got a link to a list of newspapers that have huge number of circulation, if your leads makes you $25 + this would be a good fit, pm me for more details...
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    • Profile picture of the author cucr3
      Originally Posted by 55sadhikar View Post

      I've got a link to a list of newspapers that have huge number of circulation, if your leads makes you $25 + this would be a good fit, pm me for more details...
      Hi, can you PM me please. Thank you.
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  • Profile picture of the author PerformanceMarketing
    Mobile Search/Display traffic.
    Think divorce lawyers/plumbers/locksmiths
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  • Profile picture of the author cucr3
    Yeah it seems that those are the only three niches available in pay per call these days!
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    • Profile picture of the author plamen2000
      Originally Posted by cucr3 View Post

      Yeah it seems that those are the only three niches available in pay per call these days!
      There are so many niches: education, home security, insurance...
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  • Profile picture of the author melodeas
    a good method i have been using to promote pay per call debt relief programs is bandit signs ( yard signs). they generate a lot of traffic
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