I started another thread about looking back and laughing at things we used to do when we first started in this business. This brought up memories of some of my early campaigns and the amount of elbow grease, sweat, and energy that went into them.
But the important part is that the people who are willing to roll their sleeves up and do the dirty work instead of looking for shortcuts and instant success are the ones who generally make it in this business, or any internet entrepreneurial venture. Are you willing to put in the hours and hours and hours needed?
Some of my first campaigns...
Let's take the hypothetical store "Warrior Depot" email submit offer
-I would literally go on Warrior Depot's (or whatever store the gift card was for) web site and search for the locations of every one of their stores (thousands). I would manually write them all down.
-I would make a list of every town a warrior depot was in
-I would make a list of every street name a warrior depot was in
-I would make a list of every zip code a warrior depot was in
-I would make a list of every state a warrior depot was in
-I would make a list of every full street address
-and so on
Then I would bid on the terms...
Warrior Depot + street name
Warrior Depot + zip
Warrior Depot + town
Warrior Depot + state
Warrior Depot + other variable
I would then do misspelling of the store name in conjunction with all the variables...
Warior Depot + street name
Warior Depot + zip
By the end of the day (it would take me literally hours and hours and hours
I had thousands and thousands of keywords for one campaign. The next day I would do the same thing for another store/gift card.
With the help of SpeedPPC and things like that, I was able to automate much of the process, but the initial data gathering was all manual and took many finger-cramping hours.
Are There Easier Ways To Do What I Did?
Did I Not Go Through the Work Because There Were Easier Ways Out There?
The point is that when you have that fire and passion to succeed, you are willing to make sacrifices, get blisters, sweat, stress, and claw your way to success.
It's slow, sometimes you go backwards, sometimes you feel like giving up, sometimes you don't know what the heck you are thinking, but that little fire in your belly urges you to go on and keep working harder than everybody else.
Do you have that fire?
Do you let frustration, lack of clarity, etc get in your way?
Food for thought!