5-figure Scaling tips for Dating Affiliates

by vask
29 replies
Any affiliates here doing dating via CPA networks?

I was doing some decent volume (~$3-4k monthly rev) from one of my CPL dating campaigns and my affiliate manager hit up me and told me how awesome my traffic was converting on the backend and wanted to increase the payout if I can promise more volume.

So it got me thinking - I know my conversion rates from my end, but I don't actually know the percentage of my leads that convert for the merchant.

So I emailed my AM and asked if he can give me some numbers on how my traffic is performing and he replied back with "Sorry, the merchant doesn't want us to release that information."

WTF? That is bullshit.

Now I'm really curious. After some research and asking around, I found a dating affiliate network (cupid plc) that pays per lead AND 90% of the sale. Awesome, a revshare type offer sounds great.

I looked through their offer and found a similar offer to the one I was running - I simply just switched the offer and changed my LP a bit to match the new offer.

The results? Well it turns out that my traffic actually converted pretty decently and I took my $3k monthly revenue and turned it into $13k and it's still growing. This is all just from one offer too.
#5figure #affiliates #dating #scaling #tips
  • Profile picture of the author mafai44
    look at chu.. i should hit up the dating niche.. a lot of people seem to be doing well.
    {{ DiscussionBoard.errors[7894509].message }}
  • Profile picture of the author Greedy
    Awesome, nice work.

    Just be carefully you don't get taken off to many offers for low quality leads, but sounds like you've got things under control very well.

    I would say consider building you own dating network / offer. Could take some work, but if you can get quality and volume it could be very profitable.

    Something like gay, lesbian, or BBW dating can work really great, because you don't have to worry about getting hot girls on your network. Plus those niches are people really use the service.
    {{ DiscussionBoard.errors[7894593].message }}
  • Profile picture of the author rekerlolz
    @ OP ---- Would you mind shooting me some tips on how you pull in so much dough with dating offers?

    I just started a few weeks ago and could use some advice from someone who has already made it.

    Tell me what you wish someone would have told you when you first started
    {{ DiscussionBoard.errors[7894626].message }}
  • Profile picture of the author Tuan Vy
    For dating there are typically 3 models that a Direct Merchant with pay you out.

    PPL - Pay Per Lead, every free join they will pay per lead. Usually consist of a username, email, password for Single Opt In lead or a email confirmation click for a Double Opt In.

    PPS - Pay Per Sale, they don't pay for the free join but pay when the user becomes a Paid Member with an actual purchase using their credit card.

    Rev Share - Exactly like it sounds, a Revenue Share model pays you a percentage of all the sales generated for the lifetime of a user.

    There are pros and cons to each, typically the Pay Per Lead model is the most riskiest for the Merchant as they are paying you for free sign ups in hope that a percentage of your free leads will convert to a paid member on the backend.

    You see, that's why a lot of people get 'booted' off an offer because the free signups they generate don't ever convert to a paid user for the Merchant.

    This is how they are gauging quality.

    If things didn't back out on the backend for the Merchant then no one would get a PPL payout.

    They are hoping to get a Paid member reoccurring monthly paying for a few months so they can recoup their investments and turn a ROI.

    Pay Per Lead is good cause you can optimize on a daily basis and know your metrics and adjust fast.

    Pay Per Sale will require more of a budget as you will have to 'float' traffic for days if not weeks before you start seeing those free signups turn into Paid Members.

    From experience if your traffic is good you can expect to see a higher EPC running PPS then PPL in the long run.

    You will make yourself more money doing a combination of PPL and PPS as your different traffic sources will have different quality.

    Now, depending on the offer you are promoting Rev Share can be the most profitable in the long term.

    Typically WebCam type offers work well on Rev Share cause some members can spend $X,XXX's per day on WebCam girls and you will earn a percentage of that.

    At this phase your at $13,000 revenue per month.

    Take your existing campaign and scale out to different traffic sources, you can easily ramp it up to $130,000 next month.

    Hope that provides some insight.

    Good Job!
    {{ DiscussionBoard.errors[7894928].message }}
  • Profile picture of the author s1d
    Awesome thread that really got me feeling better after many miserable failed campaigns in dating.
    Signature

    adult paysite veteran, mainstream cpa newbie

    {{ DiscussionBoard.errors[7894994].message }}
  • Profile picture of the author jsmiz
    Originally Posted by viasq View Post

    Any affiliates here doing dating via CPA networks?

    I was doing some decent volume (~$3-4k monthly rev) from one of my CPL dating campaigns and my affiliate manager hit up me and told me how awesome my traffic was converting on the backend and wanted to increase the payout if I can promise more volume.

    So it got me thinking - I know my conversion rates from my end, but I don't actually know the percentage of my leads that convert for the merchant.

    So I emailed my AM and asked if he can give me some numbers on how my traffic is performing and he replied back with "Sorry, the merchant doesn't want us to release that information."

    WTF? That is bullshit.

    Now I'm really curious. After some research and asking around, I found a dating affiliate network (cupid plc) that pays per lead AND 90% of the sale. Awesome, a revshare type offer sounds great.

    I looked through their offer and found a similar offer to the one I was running - I simply just switched the offer and changed my LP a bit to match the new offer.

    The results? Well it turns out that my traffic actually converted pretty decently and I took my $3k monthly revenue and turned it into $13k and it's still growing. This is all just from one offer too.

    To bring in such big amount of revenue, you're probably running your campaigns on FB ads, right? POF doesn't have enough volume for those numbers...
    Signature

    If you do POF ads, you need solid campaign tracking and managing. Contact me for more info!

    {{ DiscussionBoard.errors[7897371].message }}
  • Profile picture of the author jennyd
    Originally Posted by viasq View Post

    So I emailed my AM and asked if he can give me some numbers on how my traffic is performing and he replied back with "Sorry, the merchant doesn't want us to release that information."

    WTF? That is bullshit.
    First of, great job and congrats on the success of your campaigns!
    Second, to give you some kind of clarification on why the merchant didn't want to give that info could be because if we give you this info and you make it public, the affiliates will figure what's considered a "good internal CR" and you (or someone else) might do things we don't want you to artificially influence this CR. Makes sense?
    Signature

    Jenny
    =Y O L O=
    Dating Offers that Convert
    www.affiliate4web.com

    {{ DiscussionBoard.errors[7898372].message }}
  • Profile picture of the author fybpm
    I have never done any dating CPA or CLA stuff, but I have always wanted to.

    I own the biggest love quote page on Twitter with 4,300,000 real followers. (@Notebook)

    Do these offers apply to international as well? About 50% of my followers are outside the US.
    Signature

    The largest social publisher on Twitter with over 20,000,000 followers across every niche industry.

    {{ DiscussionBoard.errors[7899680].message }}
  • Profile picture of the author AlexCupid
    Originally Posted by viasq View Post

    Now I'm really curious. After some research and asking around, I found a dating affiliate network (cupid plc) that pays per lead AND 90% of the sale. Awesome, a revshare type offer sounds great.

    I looked through their offer and found a similar offer to the one I was running - I simply just switched the offer and changed my LP a bit to match the new offer.

    The results? Well it turns out that my traffic actually converted pretty decently and I took my $3k monthly revenue and turned it into $13k and it's still growing. This is all just from one offer too.
    Hi viasq!

    First of all, congrats on running very successful dating campaigns! I work for Cupid plc and I'm glad you're having luck running our offers. Keep doing the great job, man!

    Are you in touch with any of our AMs? If not, I can make an intro so that you'll get necessary support in your campaign management, just let me know. Either way, feel free to reach out if you have any questions or need anything.
    Thanks,
    Alex
    Signature
    We offer high performing dating affiliate offers:
    up to $7 per lead,
    up to $160 per paid signup,
    90% of revshare + bonus!
    5% referral program!
    Signup now!
    {{ DiscussionBoard.errors[7902363].message }}
  • Profile picture of the author tonyarcher
    Sounds like some people are doing very well!! If any guys or girls are interested in sending Quality US/UK/CA traffic to a niche Russian dating site we can pay $4.00 a lead and pay Bi daily, no waiting around for money!
    Our Russian dating site is four years old I personally developed the site 24/7 over the last few years,it has top key words page 1 position1 throughout Eastern Europe so a ready flow of new ladies by the day. The site sets its self away from the usual fake/scam Russian sites , is 100% genuine and US guys looking for Russian dating or even thinking about it can't sign up fast enough.

    PM me if anyone is interested
    Signature

    Tonyarcher is the marketing manager the best Russian dating site on the net today.

    {{ DiscussionBoard.errors[8011247].message }}
  • Profile picture of the author dodinda
    Hey congrats

    I just wanna ask which type and network of advertising you are using for dating offers from cupid?

    Thanks
    {{ DiscussionBoard.errors[8011605].message }}
  • Profile picture of the author datingworld
    well done,
    you were lucky to get a right offer on the right time.
    Make your profit growing. There is too much money in dating industry.
    Good luck
    {{ DiscussionBoard.errors[8011853].message }}
  • Profile picture of the author AdAttraction
    Congratulations, wish you more success!
    Signature
    AD ATTRACTION | Weekly/Faster Payments. | Multiple Exclusives. | Competitive Payouts. | Mon-Sun Support. | http://adattraction.com |
    {{ DiscussionBoard.errors[8012174].message }}
  • Profile picture of the author thines1980
    I need your help with CPA promoting
    {{ DiscussionBoard.errors[8012826].message }}
  • Profile picture of the author Kayster13
    I like this thread, some great insights.
    {{ DiscussionBoard.errors[8013605].message }}
  • Profile picture of the author QtoBrooklyn
    Good job OP.

    So is this all from POF, FB, PPV, mediabuys, something else?
    Signature

    "I don't care to belong to a club that accepts people like me as members."

    {{ DiscussionBoard.errors[8014233].message }}
  • Profile picture of the author zeroaffiliate
    Great job viasq.

    Are you using a tracker to monitor your traffic? You would have a better idea how your offer is doing with a simple free tracker like prosper202. You can track information like Clicks, CTRs and conversions which i think will be helpful for you.
    {{ DiscussionBoard.errors[8014493].message }}
  • Profile picture of the author im0001
    Originally Posted by viasq View Post


    The results? Well it turns out that my traffic actually converted pretty decently and I took my $3k monthly revenue and turned it into$13k and it's still growing. This is all just from one offer too.
    Simply awesome!

    If I wasn't an atheist I would worship you as a God

    Any help to poor Gentiles like me would be gratefully received.


    PS- don't want to be told by the likes of Greedy or others that this is easily achievable if I work hard as well - I have been working harder than 99% of you guys here, and even harder than the Chinese who built the China wall.

    PPS- not everyone has 100's or even 1000's to burn on PPC before finding the winning formula.



    {{ DiscussionBoard.errors[8014600].message }}
    • Profile picture of the author Gordon P
      Originally Posted by im0001 View Post


      PS- don't want to be told by the likes of Greedy or others that this is easily achievable if I work hard as well - I have been working harder than 99% of you guys here, and even harder than the Chinese who built the China wall.

      PPS- not everyone has 100's or even 1000's to burn on PPC before finding the winning formula.



      There really is no magic bullet. Just try, fail,try,fail,try, succeed. But one very important thing is to track everything.
      If you don't have money, then try to get traffic for free. Facebook, Seo, Youtube etc.
      If you only have 100$, don't waste it yet. In most cases it won't bring you far.
      {{ DiscussionBoard.errors[8014687].message }}
      • Profile picture of the author im0001
        Originally Posted by Gordon P View Post

        If you don't have money, then try to get traffic for free. Facebook, Seo, Youtube etc.
        If you only have 100$, don't waste it yet. In most cases it won't bring you far.
        Those sound good in theory but in real life they don't work 90% of the time.

        I've been running blogs for a number of years, have got FB pages and also have loaded Videos to YT, some of which I've spent a great amount of time to produce, BUT, they just do not produce enough targeted traffic to make a viable business out of them.
        {{ DiscussionBoard.errors[8014724].message }}
  • Profile picture of the author Gordon P
    Then you are not doing it right. I had some big success with Facebook. All free traffic.
    Just saying it is possible...
    But if you don't believe in it, you could simply just start saving money to get started in the paid traffic section.
    {{ DiscussionBoard.errors[8015029].message }}
    • Profile picture of the author im0001
      Originally Posted by Gordon P View Post

      Then you are not doing it right. I had some big success with Facebook. All free traffic.
      Just saying it is possible...
      But if you don't believe in it, you could simply just start saving money to get started in the paid traffic section.
      You say "you had some big success..." -

      So what's happened to it now? Why not carry on with it or even scaling it up?
      {{ DiscussionBoard.errors[8018440].message }}
  • Profile picture of the author Gordon P
    It became a passive income for me. But since I got into other fields, I am not taking too much care of it for now.
    But it's not about me or anybody else. We are talking about you. My point was to tell you that you can make money (talking about a monthly 4 digit income) with free sources.
    But if you think it's not possible, just try PPC after you have saved some money....
    {{ DiscussionBoard.errors[8018785].message }}
  • Profile picture of the author junkdna
    One very simple way to find a conversion percentage is to switch from pay-per-lead to pay-per-sale offer. You can, for example, simply send 10% of your traffic to pay-per-sale offer, just to get data. 90% of your traffic will still be making you income.
    Signature

    Guys With Brains Work for Guys With Balls. Guys With Balls Work for Luck.

    {{ DiscussionBoard.errors[8027074].message }}

Trending Topics