Facebook CTR question

by 6 replies
7
Is 0.124% a good click thru rate on a facebook campaign?

I've been running a facebook campaign of 5 duplicate ads for 8 hours, and that is my CTR.
#ad networks (cpm/cpl, display) #ctr #facebook #question
  • If that's campaign wide, than is a decent CTR.
    A rule of thumb is to have at least one click per 1000 impressions, or a 0.1% CTR., and you're slightly above that.

    Of course, at the end of the day, the only stat that really matters is whether you're making a profit/or meeting your campaign goals.
  • No matter what CTR is,I just want high ROI
  • It really depends on the kind of ad you have setup and what you're promoting. I know some publishers with a 0.05% CTR that are profitable for months. Figure out what CTR you need based on your CPM in order to be profitable and work towards that
  • Yes, this is a nice CTR, however, much higher is quite possible.

    Test many different pictures, then improve the headline and last put some nice wording and tweak the text copy in order to achieve the highest CTR.

    As the guys above have mentioned its extremely important to be profitable and that is all it matters, but a high CTR in FB means cheaper ads, which is part of having a profitable campaign.

    good luck
  • Like others have said it depends on the niche and the targetting.

    But some would consider that good.
  • If you are targeting wide - it's a solid CTR - anything above 0.1%. If you are targeting deep or niche then no, it's not that amazing.

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  • 7

    Is 0.124% a good click thru rate on a facebook campaign? I've been running a facebook campaign of 5 duplicate ads for 8 hours, and that is my CTR.